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王健林4大金句引發(fā)農(nóng)機(jī)行業(yè)深思

2017-01-11 14:33:07 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：44974 評論

導(dǎo)讀：聽說繼“一個(gè)億小目標(biāo)”之后，王健林又爆金句了，“什么清華北大，都不如膽子大”迅速在網(wǎng)絡(luò)上引發(fā)激烈討論。近期，萬達(dá)集團(tuán)董事長王健林出席清華大學(xué)經(jīng)濟(jì)管理學(xué)院企業(yè)家講堂，分享了萬達(dá)的成功秘訣。在演講中，他風(fēng)趣幽默，語出驚人，讓臺下聽眾驚嘆不已。

　　【中國農(nóng)機(jī)網(wǎng) 本站原創(chuàng)】聽說繼“一個(gè)億小目標(biāo)”之后，王健林又爆金句了，“什么清華北大，都不如膽子大”迅速在網(wǎng)絡(luò)上引發(fā)激烈討論。近期，萬達(dá)集團(tuán)董事長王健林出席清華大學(xué)經(jīng)濟(jì)管理學(xué)院企業(yè)家講堂，分享了萬達(dá)的成功秘訣。在演講中，他風(fēng)趣幽默，語出驚人，讓臺下聽眾驚嘆不已。
 
　　成功的秘訣總是可以相互借鑒的，它并不局限在某一行業(yè)中，那么作為農(nóng)機(jī)企業(yè)又可以從王健林的金句中學(xué)到什么呢？下面談?wù)勍踅×值?大金句給筆者的幾點(diǎn)啟示。
 
　　金句1：什么清華北大，都不如膽子大
 
　　王健林認(rèn)為：富貴險(xiǎn)中求，敢闖敢干競風(fēng)流
 
　　啟示：增強(qiáng)自信 敢于實(shí)踐
 
　　當(dāng)前中國農(nóng)機(jī)企業(yè)正面臨著“內(nèi)憂外患”，不僅本土企業(yè)之間競爭激烈，還有國外企業(yè)如：愛科、約翰迪爾等的強(qiáng)勢來襲，使市場蛋糕的瓜分顯得更加艱難。國外農(nóng)機(jī)產(chǎn)品優(yōu)勢顯著，成熟先進(jìn)的技術(shù)、人性化的設(shè)計(jì)、率作業(yè)以及智能化操作使其產(chǎn)品在我國市場得到了很好的推廣及應(yīng)用，給本土農(nóng)機(jī)企業(yè)帶來極大壓力。
 
　　國外農(nóng)機(jī)產(chǎn)品就好比“清華北大”，難道作為“其他大學(xué)”的本土農(nóng)機(jī)企業(yè)就沒有機(jī)會了嗎？答案顯然不是。就像王健林所說：“什么清華北大，都不如膽子大”。本土農(nóng)機(jī)企業(yè)首先就要樹立起信心，才能迎來用戶的信賴；其次，便是要敢于實(shí)踐，先進(jìn)的不一定就是好的，合適才重要，要勇于探索適合我國農(nóng)情的新型農(nóng)業(yè)機(jī)械。
 
　　金句2：做一家讓世界尊敬的中國企業(yè)
 
　　王健林認(rèn)為：做一家讓世界尊敬的中國企業(yè)，要投身舞臺參與競爭依靠實(shí)力勝出并贏得洋人的尊敬。
 
　　啟示： 提高品質(zhì) 走出去
 
　　中國農(nóng)機(jī)工業(yè)雖然是制造老大，但卻是中低端產(chǎn)能過剩，產(chǎn)能不足，因此缺乏競爭力，在農(nóng)機(jī)產(chǎn)品舞臺上始終扮演著“小角色”。想要促使農(nóng)機(jī)企業(yè)發(fā)展壯大，走上世界舞臺至關(guān)重要，就像王健林所說，要做一家讓世界尊敬的中國企業(yè)。
 
　　在筆者看來，農(nóng)機(jī)企業(yè)只有立足視野，增強(qiáng)開放意識，提升自身品質(zhì)，才能更好地抓住外部重大機(jī)遇加快自身發(fā)展。例如中國一拖就是早“走出去”的典型。2011年，中國一拖收購了意大利ARGO集團(tuán)旗下一家法國工廠，并設(shè)立了研發(fā)中心。2013年9月，一拖生產(chǎn)的擁有完全自主知識產(chǎn)權(quán)的動(dòng)力換擋重型拖拉機(jī)下線，終結(jié)了巨頭的壟斷。目前中國一拖的動(dòng)力換擋技術(shù)已經(jīng)應(yīng)用到了80至400馬力拖拉機(jī)。
　

        金句3：萬達(dá)是知恩圖報(bào)的“四有”公司
 
　　王健林認(rèn)為：萬達(dá)不僅做到了經(jīng)濟(jì)指標(biāo)，還在承擔(dān)社會責(zé)任方面成績突出，在創(chuàng)造就業(yè)、繳納稅收、節(jié)能減排、慈善捐贈(zèng)、義工服務(wù)等方面也成績。
 
　　啟示：節(jié)能環(huán)保 產(chǎn)業(yè)升級
 
　　在國家農(nóng)機(jī)購置補(bǔ)貼等一系列強(qiáng)農(nóng)惠農(nóng)政策推動(dòng)下，我國農(nóng)業(yè)裝備水平快速提高，農(nóng)業(yè)機(jī)械應(yīng)用領(lǐng)域不斷拓寬，但是農(nóng)業(yè)機(jī)械油耗高、效率低與供油緊缺、油價(jià)高的矛盾越來越突出。隨著國家環(huán)保要求的不斷提高，如何讓企業(yè)發(fā)展和承擔(dān)社會責(zé)任實(shí)現(xiàn)平衡是農(nóng)機(jī)企業(yè)現(xiàn)階段必須要思考的問題。
 
　　2017年，農(nóng)機(jī)生產(chǎn)全面進(jìn)入“國三標(biāo)準(zhǔn)”，農(nóng)業(yè)機(jī)械正在向著高質(zhì)量、多功能、低能耗和低成本等方向發(fā)展。企業(yè)要緊緊抓住這個(gè)機(jī)遇，以節(jié)能環(huán)保為目標(biāo)，實(shí)現(xiàn)產(chǎn)業(yè)升級，不僅給社會提供了質(zhì)量高、成本低的產(chǎn)品，而且還可以帶動(dòng)企業(yè)或整個(gè)農(nóng)機(jī)行業(yè)的振興與全面發(fā)展。
 
　　金句4：創(chuàng)新決定格局
 
　　王健林認(rèn)為：萬達(dá)的成功原因之一在于選擇了不走尋常路，創(chuàng)新決定格局。
 
　　啟示：創(chuàng)新技術(shù) 提升競爭力
 
　　提到我國當(dāng)前農(nóng)機(jī)市場，有一個(gè)現(xiàn)象比較突出，那就是“同質(zhì)化”。由于缺乏技術(shù)保護(hù)和監(jiān)管條例，再加上自身創(chuàng)新能力薄弱，“學(xué)習(xí)”、“拷貝”他人的產(chǎn)品已成為市場常態(tài)，嚴(yán)重?cái)_亂競爭秩序。做到王健林所說的選擇不走尋常路，是企業(yè)擺脫這種”怪圈“的關(guān)鍵。
 
　　因此，先進(jìn)優(yōu)勢企業(yè)依舊要持續(xù)不斷地加大生產(chǎn)研發(fā)投入力度，創(chuàng)新技術(shù)，在緊跟市場需求的同時(shí)積極研發(fā)適銷對路產(chǎn)品，握市場未來的需求動(dòng)向，提早進(jìn)行基礎(chǔ)性研發(fā)，不斷推出個(gè)性化、前瞻性的產(chǎn)品。對中小型企業(yè)而言，要找到一條適合自身持續(xù)發(fā)展的路子，如走專業(yè)化、配套化道路，而非盲目跟隨、仿冒甚至剽竊他人的產(chǎn)品和技術(shù)，以此來提高市場競爭能力。
 
　　眼下，我國農(nóng)業(yè)機(jī)械的需求量仍在不斷增加，農(nóng)機(jī)工業(yè)仍處于發(fā)展期。但是沒有永遠(yuǎn)走高的企業(yè)，也沒有*下滑的市場，農(nóng)機(jī)企業(yè)要未雨綢繆，借鑒他人成功經(jīng)驗(yàn)完善自身建設(shè)，就算逆境來臨，也能迎難而上。
 

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