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細讀愛科企業(yè)發(fā)展策略 看農機行業(yè)發(fā)展新思路

2018-10-13 17:25:37 來源：中國農機網原創(chuàng) 作者：四夕 閱讀量：47583 評論

導讀：農業(yè)機械化是農業(yè)現(xiàn)代化的基礎和重要標志，新形勢實現(xiàn)新發(fā)展需要新思路。日前，農業(yè)農村部農業(yè)機械化管理司在京主持召開了農機化專家座談會，各位行業(yè)大咖對農機化的重點工作、當前行業(yè)發(fā)展形勢進行了深入探討，關注熱點、厘清問題、展望未來，探討農機行業(yè)在“鄉(xiāng)村振興”大潮中的走勢。圍繞本次座談會中的精彩觀點以及愛科一直以來的發(fā)展狀況，我們來談談他們的農機推廣策略。

　　【中國農機網 明星企業(yè)】農業(yè)機械化是農業(yè)現(xiàn)代化的基礎和重要標志，新形勢實現(xiàn)新發(fā)展需要新思路。日前，農業(yè)農村部農業(yè)機械化管理司在京主持召開了農機化專家座談會，各位行業(yè)大咖對農機化的重點工作、當前行業(yè)發(fā)展形勢進行了深入探討，關注熱點、厘清問題、展望未來，探討農機行業(yè)在“鄉(xiāng)村振興”大潮中的走勢。圍繞本次座談會中的精彩觀點以及愛科一直以來的發(fā)展狀況，我們來談談他們的農機推廣策略。
 
　　90年代，在“向外看，引進來”的時代背景下，廣東農墾進口了一批麥賽福格森拖拉機，為愛科進入中國打下基礎。2006年，北京愛科貿易公司成立，愛科正式進入中國，此后，穩(wěn)步發(fā)展。時至今日，愛科不僅牢牢占據(jù)中國農機市場，常州工廠生產的整機和配件更是遠銷包括歐美發(fā)達國家和地區(qū)在內的市場，這顯然離不開科學合理的推廣策略。
 
　　戰(zhàn)略性地投資成長型市場
 
　　在本次座談會上，中國工程院院士、國家農業(yè)信息化工程技術研究中心主任趙春江提出，要挖掘信息化在現(xiàn)代農業(yè)中的巨大潛力。在我國農機化發(fā)展中，信息化的趨勢越來越明顯，通過信息科學技術和農業(yè)的結合，利用大數(shù)據(jù)和互聯(lián)網技術提高農業(yè)生產的效率和度，是未來農業(yè)發(fā)展的必然趨勢，信息化是提高農機作業(yè)質量的重要手段。
 
　　愛科在可持續(xù)技術領域的投資規(guī)模化與合理化并重，不斷擴大網絡和成長型市場，致力于幫助那些注重持續(xù)提高盈利能力和生產率的未來農業(yè)生產者。通過利用網絡將提高農業(yè)生產率變成現(xiàn)實，專業(yè)的農業(yè)機械在提高農業(yè)生產率和降低收割期后期廢物發(fā)揮著關鍵作用。
 
　　加大新技術與產品開發(fā)的投資力度
 
　　農業(yè)農村部規(guī)劃設計研究院副院長崔軍認為，應該要以科技之智增設施農業(yè)之能，與發(fā)達國家相比，我國設施農業(yè)產業(yè)發(fā)展模式及服務體系落后，農機裝備、自動化、信息化等水平還很低，設施農業(yè)發(fā)展必須兼顧經營體系、產業(yè)體系和生產體系，努力形成設施園藝和智能化裝備制造業(yè)的共促共贏，以科技之智增產業(yè)之能。
 
　　正如，愛科重視技術投入，在設施和技術領域的投資使他們能夠制造更加先進的機械設備，始終緊跟農業(yè)領域的發(fā)展變化。憑借著深厚的經驗、悠久的傳統(tǒng)和龐大的經銷商網絡，愛科更加了解客戶的根本需求，設計人員得以時刻關注客戶的反饋，與供應商、農學家和研究機構密切合作，打造表現(xiàn)出眾并創(chuàng)造豐厚利潤的解決方案。
 
　　當前，愛科采用現(xiàn)代化技術，有挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森、維美德等。這也告訴我們，愛科創(chuàng)新的核心就在于使機器和設備能夠滿足*對不斷變化的糧食和燃料的需求聯(lián)合式農業(yè)機械、基于遙測技術的跟蹤系統(tǒng)、靈活的技術能夠適應地區(qū)性農業(yè)多樣化需求及眾多其他需求。
 
　　制定企業(yè)可持續(xù)性目標
 
　　對于愛科而言，可持續(xù)性是一項核心的業(yè)務需要，是打造打造企業(yè)價值的戰(zhàn)略支柱。愛科一直秉持著“為飼育*的農業(yè)生產者提供高科技解決方案”的愿景，在運營、客戶、供應商和社區(qū)這四個核心領域制定了企業(yè)可持續(xù)性目標。
 
　　愛科董事會的首要職責是監(jiān)督可持續(xù)性工作，了解愛科的可持續(xù)性工作并幫助制定必要的指令，以可持續(xù)性工作作為優(yōu)先任務。此外，董事會還審核衡量指標和取得的可持續(xù)性進展，從而取得對可持續(xù)性方案的接受。
 
　　此外，愛科的可持續(xù)性戰(zhàn)略通過進行實質性評估來制定并加強，并由愛科確定與利益相關方和業(yè)務有關的事宜。從愛科面臨的初步可持續(xù)性問題列表中確定一個潛在實質性問題的簡短列表并添加到實質性矩陣中，形成愛科的可持續(xù)性報告框架基礎。在選擇目標時注重尋找具有獨特優(yōu)勢并能產生持久、積極影響的單域。
 
　　在公共政策方面，愛科經常通過各種業(yè)務職能部門和運營地區(qū)與利益相關方開展合作。愛科的公共政策參與同樣通過參加國家和組織開展，這些組織的工作與他們作為行業(yè)制造商和農業(yè)價值鏈參與者的地位相一致。
 
　　始終堅持公司愿景、使命和價值
 
　　愛科始終堅持以“為飼育*的農業(yè)生產者提供高科技解決方案”作為公司發(fā)展愿景，將“通過的客戶服務、創(chuàng)新、質量和負責任的態(tài)度實現(xiàn)利潤增長”作為公司發(fā)展使命，并將個人和職業(yè)的行為準則作為公司核心價值觀，落實到工作生活的方方面面。
 
　　為此，借助于挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森和維美德等，愛科為世界各地的農民提供全套的農業(yè)解決方案，包括拖拉機、聯(lián)合收割機、牧草與秸稈收獲設備、播種與耕作設備設備、糧食儲藏、蛋白質生產系統(tǒng)和零部件。
 
　　重視人力資源的投資
 
　　中國農業(yè)大學工學院院長韓魯佳提出，要建立多元化培訓體系，人才是鄉(xiāng)村振興的資源，要重視對農業(yè)機械裝備的創(chuàng)新和農業(yè)人才的培養(yǎng)，堅持抓人才促生產、抓帶全局，為鄉(xiāng)村振興提供強有力的人才支撐。分層次、分批次、分領域、分方向開展培訓，以移動互聯(lián)網等信息化手段，創(chuàng)新探索新型服務方式，構建政府扶持、面向市場、多元化的農村人才培育體系。
 
　　“功以才成，業(yè)以才廣”，愛科同樣重視人才的培養(yǎng)。其中，“愛科大學”項目為人員提供技能、教育和持續(xù)發(fā)展，通過提供培訓資源加強管理和領導能力；“愛科學院”項目則是針對經銷商定期進行知識更新培訓，通過提供課程與培訓，讓經銷商始終擁有新技術并始終與客戶保持聯(lián)系。
 
　　編后語：每個企業(yè)的成功都并非偶然，愛科作為農業(yè)的中堅力量，不僅擁有豐富通用的農田作業(yè)解決方案以及全面且品質的產品系列，同時其完善的經銷商網絡可為用戶提供包括零配件、售后服務、技師培訓等專業(yè)支持。10月26-28日即將在湖北武漢博覽中心舉辦的2018中國農業(yè)機械展覽會，愛科也將攜眾明星產品悉數(shù)亮相，展位號A112，敬請期待！
 
　　

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