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創(chuàng)新驅(qū)動(dòng)活力迸發(fā)！中聯(lián)重科連續(xù)18年榮登“亞洲品牌500強(qiáng)”

2023-09-21 14:17:54 來(lái)源：中聯(lián)重科 閱讀量：13068 評(píng)論

導(dǎo)讀：9月20日，世界品牌實(shí)驗(yàn)室(World Brand Lab)發(fā)布了2023年《亞洲品牌500強(qiáng)》排行榜。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】9月20日，世界品牌實(shí)驗(yàn)室(World Brand Lab)發(fā)布了2023年《亞洲品牌500強(qiáng)》排行榜。中聯(lián)重科在榜上再度進(jìn)位，排名提升至亞洲品牌第116名，品牌發(fā)展活力和潛力進(jìn)一步釋放，彰顯出領(lǐng)秀行業(yè)的品牌美譽(yù)度、影響力和公司高質(zhì)量發(fā)展的成色。
 
▲中聯(lián)重科《2023亞洲品牌500強(qiáng)》證書(shū)
 
　　據(jù)了解，這是世界品牌實(shí)驗(yàn)室第十八次對(duì)亞洲品牌的影響力進(jìn)行的測(cè)評(píng), 共有20個(gè)國(guó)家和地區(qū)的500個(gè)品牌入選?！秮喼奁放?00強(qiáng)》的評(píng)判標(biāo)準(zhǔn)是品牌的亞洲影響力，基本指標(biāo)包括市場(chǎng)占有率、品牌忠誠(chéng)度和亞洲領(lǐng)導(dǎo)力。自該榜單發(fā)布以來(lái)，中聯(lián)重科即榮耀上榜，并且排名得到了持續(xù)提升，充分證明了市場(chǎng)和業(yè)界對(duì)于公司品牌發(fā)展成果和價(jià)值的肯定。
 
▲2023“亞洲品牌大會(huì)”現(xiàn)場(chǎng)
 
　　此次“亞洲品牌大會(huì)”主題是“科技如何推動(dòng)品牌轉(zhuǎn)型和改變消費(fèi)者行為”。參與大會(huì)的牛津大學(xué)營(yíng)銷(xiāo)學(xué)榮譽(yù)教授斯蒂芬·沃格博士認(rèn)為，技術(shù)的發(fā)展軌跡已經(jīng)為消費(fèi)者行為帶來(lái)了巨大的轉(zhuǎn)變，品牌必須敏銳把握這一趨勢(shì)。與此同時(shí)，需要利用技術(shù)的驅(qū)動(dòng)力來(lái)協(xié)調(diào)企業(yè)管理、推動(dòng)業(yè)務(wù)發(fā)展、重新定義品牌建設(shè)模式、提升品牌價(jià)值和競(jìng)爭(zhēng)力。
 
　　作為先進(jìn)制造未來(lái)企業(yè)，中聯(lián)重科堅(jiān)持“技術(shù)是根、產(chǎn)品是本”的企業(yè)發(fā)展理念，以新數(shù)字、新能源、新材料等領(lǐng)域的前沿科技，全面引領(lǐng)行業(yè)“數(shù)字化、智能化、綠色化”變革發(fā)展。僅2023年上半年，中聯(lián)重科新上市新產(chǎn)品就達(dá)150款，搭載先進(jìn)、成熟的“數(shù)字化、智能化、綠色化”技術(shù)48項(xiàng)，一系列領(lǐng)先技術(shù)和高端產(chǎn)品有力提升了市場(chǎng)競(jìng)爭(zhēng)力，鞏固了市場(chǎng)口碑。
 
　　從全球最大塔式起重機(jī)R20000-720、行業(yè)內(nèi)首個(gè)突破190米風(fēng)電吊裝且額定起重量達(dá)到185噸的履帶起重機(jī)ZCC17000、55噸級(jí)全球最長(zhǎng)臂架泵車(chē)等世界級(jí)產(chǎn)品，到下線的75噸級(jí)全新插電式多功能履帶起重機(jī)、5橋70米輕型混合動(dòng)力泵車(chē)等新能源產(chǎn)品，中聯(lián)重科以標(biāo)桿產(chǎn)品引領(lǐng)行業(yè)。從中國(guó)出口南美、菲律賓的最大噸位起重機(jī)，出口非洲、韓國(guó)最大噸位塔機(jī)，到批量交付全球最大制糖企業(yè)的拖拉機(jī)產(chǎn)品，中聯(lián)重科國(guó)際化、本地化步伐持續(xù)深化，全球品牌影響力與美譽(yù)度進(jìn)一步提升。
 
▲中聯(lián)重科部分世界級(jí)產(chǎn)品
 
　　同時(shí)，中聯(lián)重科借助互聯(lián)網(wǎng)思維和新技術(shù)賦能，圍繞企業(yè)核心業(yè)務(wù)場(chǎng)景，持續(xù)在物聯(lián)網(wǎng)、云計(jì)算、大數(shù)據(jù)、工業(yè)人工智能等核心技術(shù)領(lǐng)域取得突破。2023年，中聯(lián)重科中科云谷入選國(guó)家級(jí)“雙跨”平臺(tái)，跨行業(yè)跨領(lǐng)域“雙跨”平臺(tái)代表著國(guó)內(nèi)工業(yè)互聯(lián)網(wǎng)平臺(tái)最高水平，彰顯了企業(yè)以科技賦能自身及行業(yè)轉(zhuǎn)型升級(jí)的引領(lǐng)實(shí)力。
 
　　中聯(lián)重科相關(guān)負(fù)責(zé)人表示，公司連續(xù)十八年榮登“亞洲品牌500強(qiáng)”，排名持續(xù)提升，充分彰顯出強(qiáng)大的品牌實(shí)力和影響力。中聯(lián)重科將繼續(xù)“用互聯(lián)網(wǎng)思維做企業(yè)、用極致思維做產(chǎn)品”，加速向數(shù)字化、智能化、綠色化轉(zhuǎn)型升級(jí)，擦亮中國(guó)裝備制造金字招牌，同時(shí)不斷強(qiáng)化品牌建設(shè)、邁向全球價(jià)值高端，為公司持續(xù)高質(zhì)量發(fā)展注入澎湃動(dòng)能。

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