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共享農(nóng)機：農(nóng)民需要的是服務(wù) 而非農(nóng)機

2017-08-23 14:44:11 來源：中國農(nóng)機網(wǎng) 作者：小虎牙 閱讀量：48539 評論

導(dǎo)讀：“共享”二詞可謂是時下火的詞匯之一，共享單車、共享雨傘、共享充電寶以及近剛“出世”的共享馬扎，關(guān)于共享經(jīng)濟的一場消費革命正在悄然改變著人們的生活，在共享經(jīng)濟來勢洶洶之際，農(nóng)業(yè)生產(chǎn)模式也將發(fā)生巨變，共享農(nóng)機應(yīng)運而生。

　　【中國農(nóng)機網(wǎng) 本站原創(chuàng)】 “共享”二詞可謂是時下火的詞匯之一，共享單車、共享雨傘、共享充電寶以及近剛“出世”的共享馬扎，關(guān)于共享經(jīng)濟的一場消費革命正在悄然改變著人們的生活，在共享經(jīng)濟來勢洶洶之際，農(nóng)業(yè)生產(chǎn)模式也將發(fā)生巨變，共享農(nóng)機應(yīng)運而生。
 
　　早在1959年，黨中央便提出“農(nóng)業(yè)的根本出路在于機械化”的口號。農(nóng)業(yè)機械化是農(nóng)業(yè)現(xiàn)代化的基本內(nèi)容之一，使用機器是現(xiàn)代農(nóng)業(yè)的一個基本特征，對于利用資源、抗御自然災(zāi)害、推廣現(xiàn)代農(nóng)業(yè)技術(shù)、促進農(nóng)業(yè)集約經(jīng)營、增加單產(chǎn)與總產(chǎn)、提高農(nóng)業(yè)勞動生產(chǎn)率、降低農(nóng)產(chǎn)品成本，以及對于減輕農(nóng)民勞動強度和縮小工農(nóng)差別，都有著重大意義。
 
　　自2004年國家實施農(nóng)機購置補貼政策以來，我國農(nóng)機行業(yè)經(jīng)歷了十年的黃金時期，農(nóng)機保有量猛增，這也為共享農(nóng)機的出現(xiàn)埋下伏筆，此后十年黃金期一過，農(nóng)機行業(yè)陷入短暫的瓶頸期，迎來行業(yè)深度調(diào)整階段，這也為共享農(nóng)機的出現(xiàn)提供了條件，再加之我國特殊的農(nóng)情——農(nóng)忙時節(jié)才是使用農(nóng)機的旺季，過完農(nóng)忙季節(jié)，農(nóng)機一般都閑置了，農(nóng)戶也就不愿意購買農(nóng)機，基于此特點共享農(nóng)機便有了市場。
 
　　近日，一款履帶式遙控噴藥機器人將共享農(nóng)機推到了行業(yè)前端，共享農(nóng)機逐漸浮出水面，用戶只需和共享單車一樣掃碼、交押金、開鎖，便可使用農(nóng)機，此舉便是受共享經(jīng)濟的啟發(fā)，將共享農(nóng)機這一理念付諸實踐，因其便捷，推出之際便大受追捧，該公司已于8月17日推出共享裝備方案。目前，眾多客戶對此舉興趣甚濃。
 
　　也許有人要說跨區(qū)作業(yè)不也算是一種共享農(nóng)機模式嗎，是的，筆者并不否認(rèn)，每年夏收秋收之際，便會有大批跨區(qū)作業(yè)隊奔赴各地?fù)屖涨f稼，擁有農(nóng)機的種植大戶將自家農(nóng)機以盈利的模式分享出去，小型種植戶從中獲取便利和服務(wù)，這和共享農(nóng)機的定義不謀而合，但近幾年來，隨著跨區(qū)作業(yè)隊的增多，機器也越來越多，跨區(qū)機手的收益隨之逐漸下降。
 
　　據(jù)有關(guān)調(diào)查數(shù)據(jù)顯示，一臺谷物聯(lián)合收獲機收回成本的時間由3-5年延長到5-8年；水稻收獲機由2-3年延長到4-5年；采棉機由3-5年延長到8-10年。由此可見，這種長期不盈利的模式終將使跨區(qū)作業(yè)陷入危機，想要獲得長遠(yuǎn)利益，共享農(nóng)機或是出路。
 
　　營銷大師菲里普·科特勒說：用戶購買電鉆，他真實的需求并不是那把電鉆，他需要的是電鉆打出來的洞。
 
　　同理，用戶購買農(nóng)機也并不是需要一臺農(nóng)機，而是需要農(nóng)機所提供的作業(yè)和服務(wù)，所以，共享農(nóng)機能滿足農(nóng)戶所需要的作業(yè)和服務(wù)，同時又能讓農(nóng)業(yè)生產(chǎn)更加便捷，農(nóng)戶又何樂而不為呢？
 
　　(注：本文由中國農(nóng)機網(wǎng)原創(chuàng)，轉(zhuǎn)載請注明出處，違者必究！)
 

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