2023凱斯紐荷蘭“新媒體”特訓營圓滿收官

2023-07-13 09:54:47 來源：紐荷蘭 閱讀量：20691 評論

　　【農機網 明星企業(yè)】隨著互聯(lián)網的不斷普及和成熟，自媒體已經滲透到各行各業(yè)人們生活、學習、工作的各個環(huán)節(jié)。作為農機行業(yè)中的佼佼者，凱斯紐荷蘭擁有完善的經銷商網絡。為更好地指導經銷商有關自媒體平臺的使用、傳遞規(guī)范性信息、更有效發(fā)揮新媒體的作用， 7月4日-6日，凱斯紐荷蘭經銷商發(fā)展部在風景秀美的浙江省海鹽舉辦了為期三天的新媒體特訓營，來自全國各地經銷商媒體相關人員30余人參與了本期培訓。
 
　　凱斯紐荷蘭商務總經理李康先生來到特訓營現(xiàn)場，進行了開場致辭并詳細闡述了本次培訓營的設立初衷。李康先生表示：“凱斯紐荷蘭作為農機行業(yè)最早推出新媒體營銷的公司之一，深知數(shù)字時代下新媒體對于用戶接收信息習慣、企業(yè)信息傳播等方面的影響。希望通過這幾天系統(tǒng)行的培訓學習，分享新媒體使用方面的心得，共同探討新工具為用戶、為工作帶來的幫助及意義。”
 
　　李康先生提出了“新媒體·新格局·把握發(fā)展機遇”的主題，并指出，秉承客戶至上的理念，凱斯紐荷蘭一直在探討能為用戶帶來什么。經銷商作為企業(yè)品牌與用戶間的橋梁，承載著溝通信息傳達價值的重要作用，因此有效地發(fā)揮新工具的作用，來讓用戶聽到我們的聲音格外重要。
 
　　特訓由專業(yè)講師講演、雙向交流、小組討論以及演練、考試等多種形式進行培訓。學員們分成四個小組，在兩天的課堂學習中，通過小組討論、組員合作、案例分析及實際操縱等方式，在學習中實踐，在實踐中總結及，在講師的點評及指導下，對新媒體的應用由淺知到熟悉。
 
　　在熱烈活躍的學習氣氛中，小組成員們積極參與討論，紛紛貢獻想法與反饋，也分享了自己關于新媒體工作方面的經驗和疑問。講師對學員們對提問一一進行了解答，并通過成熟案例講解與分析，進一步加深學員們對學習內容的理解與掌握。
 
　　為檢驗學員們的學習成果，課堂內容結束后，還進行了實操演練環(huán)節(jié)。小組成員們紛紛動手策劃文案、設計流程、拍攝團隊作品，積極展現(xiàn)所學成果。通過筆試及講師的專業(yè)點評，及學員間的交流與反饋，進一步提升自身能力。
 
　　新媒體不僅是單向的傳播渠道，也是互通互動的雙向工具。為更好的加深學員間的理解、增進團隊合作能力，特訓營還準備了豐富精彩的拓展活動，讓學員們在對抗及協(xié)作活動中，拉進彼此的距離。
 
　　內容豐富的課程設計、積極互動的課堂氣氛、干貨滿滿的學習時間，本次特訓營收獲了參訓學員的一致好評。“新媒體時代的到來，意味著我們與用戶的溝通方式變得與以前大不一樣。這幾天的培訓讓我對新媒體工具有了更深的認知，也糾正了很多之前使用新媒體工具時的誤區(qū)。”
 
　　“小組成員間合作的氛圍十分棒，很高興參與本次的培訓。所學的內容對我之后的工作有很大的幫助和指導意義，讓我可以更好地通過新平臺傳達信息給用戶。”
 
　　新媒體時代帶來了更快捷、多樣的信息展示方式。通過這幾日的培訓，學員們更好地掌握了如何通過新工具有效地向用戶傳達信息、更好地展現(xiàn)品牌價值、傳達公司與品牌價值的方法。相信所學的知識也將在未來的工作中發(fā)揮作用，更好地架起經銷商與用戶、用戶與品牌間信息傳遞的橋梁。
 

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