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開展時間: 2025-02-11
舉辦單位: 美國加州圖拉爾國際展覽中心
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地點: 巴彥淖爾市
開展時間: 2025-02-22
舉辦單位: 內蒙古春季農(nóng)機展組委會
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地點: 廣州市
開展時間: 2025-02-25
舉辦單位: 廣州光亞法蘭克福展覽有限公司
2018-2019:愛科(中國)的發(fā)展總結與戰(zhàn)略規(guī)劃
2018-12-10
15:11:04
來源:中國農(nóng)機網(wǎng)原創(chuàng) 作者:sydneylulu 閱讀量:43160
評論
導讀:伴隨著冬季的場初雪,2018年的后一個月也在雪花飄落聲中緩緩進入尾聲。辭舊迎新,滿載希望的2019正珊珊走來,新的篇章即將開啟。
【中國農(nóng)機網(wǎng) 明星企業(yè)】伴隨著冬季的場初雪,2018年的后一個月也在雪花飄落聲中緩緩進入尾聲。辭舊迎新,滿載希望的2019正珊珊走來,新的篇章即將開啟。
日前,在以“凝心聚力 筑夢遠航”為主題的愛科中國2018年經(jīng)銷商大會上,愛科集團副總裁、亞太和非洲區(qū)總經(jīng)理Gary Collar (柯嘉瑞)分享了近年來集團所取得的諸多成就,并介紹了愛科集團未來的戰(zhàn)略規(guī)劃。
——回顧2018
集團銷售額及業(yè)務量雙增長
據(jù)愛科集團數(shù)據(jù)統(tǒng)計,截至到2018年第三季度,集團凈銷售額為67億美金,同比2017年增長17%。 2018年第三季度愛科集團的生產(chǎn)時數(shù)較2017年同期上升了6% ,預計2018全年生產(chǎn)將增長8%。
從來看,2018年愛科在各農(nóng)業(yè)區(qū)域中,都有出色的表現(xiàn)。愛科在北美市場的業(yè)務預測增長5%,南美和西歐的業(yè)務量與2017年預測持平。預計2018年亞太非洲區(qū)市場的營業(yè)額將達到840萬美元。
2018年麥賽福格森拖拉機、
牧草機銷售在西北地區(qū)實現(xiàn)穩(wěn)步增長,其中小方捆
打捆機在河西走廊銷售明顯增長;依新疆地區(qū)收割機銷售情況看,渠道狀況亟待改善;大馬力拖拉機、大小方捆打捆機在東北地區(qū)銷售持續(xù)增長, T5 及T7聯(lián)合收割機銷售實現(xiàn)突破;中原地區(qū),“系列”拖拉機銷售穩(wěn)步增長;受南方地區(qū)政策影響,“系列”拖拉機銷售受影響,但小方捆打捆機銷售獲得強勢增長。
愛科MF全收系列T5聯(lián)合收割機
具體到拖拉機產(chǎn)品方面,不同馬力段的產(chǎn)品分別有不同的市場表現(xiàn),部分產(chǎn)品相較去年在2018年度銷量雖有所下降,但總體市場占有率方面呈現(xiàn)了穩(wěn)步增長趨勢。值得一提的是,在收獲機械方面:聯(lián)合收割機、小方捆以及大方捆打捆機在銷量和市場占有率方面都有明顯增長。
新品投入力度持續(xù)加大
2018年愛科對新品創(chuàng)新的持續(xù)投資集中在大馬力(HHP)拖拉機和先進收割技術平臺上。自2017年至2021年五年內,愛科將持續(xù)按計劃完成100多次拖拉機和收割產(chǎn)品的發(fā)布和升級。在收獲機械方面,完成包括麥賽福格森“全收系列”T5聯(lián)合收割機的升級,高密度大方捆打捆機以及圓捆機的產(chǎn)品引入等。
回首愛科集團的2018年,在歷經(jīng)無數(shù)艱險,收獲頗豐。正是這一年,愛科農(nóng)業(yè)基金會宣布成立,秉承著“幫助農(nóng)民作業(yè),消除饑餓”的承諾,將“支持相關非營利活動,推動糧食安全工作,支持可持續(xù)性農(nóng)業(yè)發(fā)展,并對發(fā)展中國家產(chǎn)生積極的經(jīng)濟影響”作為一大目標。旨在消除饑餓,為不斷增長的人口提供基本必需品。
以在贊比亞的未來農(nóng)場為例,近幾年愛科集團對農(nóng)民、經(jīng)銷商和分銷商進行關于綜合農(nóng)業(yè)解決方案的教育和培訓,并提供適合當?shù)厥袌龅男录夹g的動手經(jīng)驗。還為作物建立、營養(yǎng)和保護建立新的農(nóng)業(yè)標準。近年來愛科集團持續(xù)加大對發(fā)展中及發(fā)達市場、數(shù)字化技術及農(nóng)業(yè)技術的投資,確??蛻粲?,為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案。
——展望2019
2019年,愛科集團將繼續(xù)穩(wěn)扎穩(wěn)打,持續(xù)關注大客戶需求,有選擇地關注市場和應用,并繼續(xù)優(yōu)化并提高渠道能力,預測愛科中國在2019年實現(xiàn)達到整機銷售增長30%及零件銷售增長30%的目標。
產(chǎn)品規(guī)劃:2019年力推更多新品
產(chǎn)品規(guī)劃方面:2019年愛科將陸續(xù)推出牧草設備新產(chǎn)品包括MF 357(3.5m 割幅)割草壓扁機、MF1840S(2.2m 撿拾型)&MF 1840P(破碎型)小方捆壓捆機以及MF RB3130F (固定腔)圓捆壓捆機。產(chǎn)品升級方面:2019年,愛科將對麥賽福格森系列產(chǎn)品包括“系列” (100-130馬力段)、MF 7700 系列(180-240馬力段)、MF 8700 系列(270-340馬力段)拖拉機以及“全收系列”聯(lián)合收割機進行主要升級。
升級目標:助力國四排放
應對2020年非道路第四階段排放標準升級方面,包括OBD車載自動診斷系統(tǒng)、衛(wèi)星定位系統(tǒng)、PEMS車載尾氣檢測等的要求,愛科均已做足準備。目前,所有動力設備排放升級項目均已全部啟動,相配套的有針對性的發(fā)動機技術方案也已開始實施,其標準高于國四要求,這所有的一切都充分展示了愛科助力國四排放的堅定信心。
回顧2018年,愛科集團在銷售額、市場占有率、科技創(chuàng)新、新品研發(fā)、渠道建設、服務體系、金融支持等領域所取得的成績有目共睹。2019年將繼續(xù)向新的目標出發(fā),創(chuàng)造更多奇跡。2019年將繼續(xù)加大對發(fā)展中及發(fā)達市場、數(shù)字化技術及農(nóng)業(yè)技術的投資,確??蛻粲?,為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案。
不久的將來,愛科將為*的農(nóng)業(yè)和農(nóng)戶帶來數(shù)字化的解決方案,旨在為愛科的用戶及經(jīng)銷商伙伴們帶去革命性的全新體驗,提供公司產(chǎn)品、服務、品牌等多媒介交互平臺。
未來已來!2019,與愛科一起,期待農(nóng)業(yè)更美好!
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