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西安：強(qiáng)化信息宣傳 助力農(nóng)機(jī)化高質(zhì)量發(fā)展

2024-09-06 09:01:48 來(lái)源：陜西省西安市農(nóng)機(jī)監(jiān)理與推廣總站 張秋利 閱讀量：19188 評(píng)論

導(dǎo)讀：近年以來(lái)，陜西省西安市農(nóng)機(jī)總站堅(jiān)持定重點(diǎn)、強(qiáng)聯(lián)動(dòng)、建機(jī)制，打造了“網(wǎng)站有信息、刊物有文字、抖音有視頻、媒體有聲音”的農(nóng)機(jī)化信息宣傳品牌。

　　【農(nóng)機(jī)網(wǎng) 地方農(nóng)機(jī)】 為全力講好新時(shí)代西安農(nóng)機(jī)化故事，助力農(nóng)機(jī)化高質(zhì)量發(fā)展，近年以來(lái)，陜西省西安市農(nóng)機(jī)總站堅(jiān)持定重點(diǎn)、強(qiáng)聯(lián)動(dòng)、建機(jī)制，打造了“網(wǎng)站有信息、刊物有文字、抖音有視頻、媒體有聲音”的農(nóng)機(jī)化信息宣傳品牌。
 
　　及時(shí)印發(fā)信息宣傳要點(diǎn)。3月初，市農(nóng)機(jī)總站制定下發(fā)《2024年全市農(nóng)機(jī)化信息宣傳工作要點(diǎn)》，確定全年圍繞提單產(chǎn)行動(dòng)、奪取豐產(chǎn)豐收、農(nóng)機(jī)購(gòu)置與應(yīng)用補(bǔ)貼政策落實(shí)、補(bǔ)齊短板弱項(xiàng)、農(nóng)機(jī)社會(huì)化服務(wù)能力建設(shè)、農(nóng)機(jī)安全生產(chǎn)等六個(gè)方面開(kāi)展農(nóng)機(jī)化信息宣傳工作，為各縣區(qū)農(nóng)機(jī)部門(mén)開(kāi)展好年度農(nóng)機(jī)宣傳厘清思路。達(dá)到了信息由數(shù)量向質(zhì)量的轉(zhuǎn)變，由滯后性向時(shí)效性轉(zhuǎn)變的目標(biāo)，信息刊登率直線(xiàn)上升。三夏期間，西安機(jī)收動(dòng)態(tài)信息連續(xù)兩天在《中國(guó)農(nóng)機(jī)化信息網(wǎng)》陜西版面刷屏，《強(qiáng)化四個(gè)方面措施 保障“三秋”糧食安全》被推薦參加中國(guó)農(nóng)機(jī)化信息網(wǎng)年度優(yōu)秀信息評(píng)選。
 
　　多方聯(lián)動(dòng)實(shí)現(xiàn)多維立體宣傳。主動(dòng)對(duì)接并緊密聯(lián)系省市媒體，圍繞“三夏”機(jī)收服務(wù)、農(nóng)機(jī)調(diào)度智慧平臺(tái)、糧食單產(chǎn)提升等社會(huì)關(guān)注問(wèn)題，認(rèn)真選題布點(diǎn)，進(jìn)行深度報(bào)道，爭(zhēng)取社會(huì)各界對(duì)農(nóng)機(jī)化的關(guān)注支持。同時(shí)，主動(dòng)與區(qū)縣農(nóng)機(jī)部門(mén)聯(lián)系，廣辟信息來(lái)源，形成宣傳合力。打造了農(nóng)機(jī)3·15行動(dòng)、西安農(nóng)機(jī)大講堂、單產(chǎn)提升研推用、農(nóng)機(jī)安全攻堅(jiān)行動(dòng)、特色農(nóng)機(jī)田間日活動(dòng)等多個(gè)系列主題宣傳。延伸拓展信息效用，編印《西安農(nóng)機(jī)化》期刊，通過(guò)重點(diǎn)工作、區(qū)縣板塊、法律法規(guī)、他山之石等版面，突出展示了全市農(nóng)機(jī)系統(tǒng)的工作動(dòng)態(tài)和創(chuàng)新舉措，為各區(qū)縣學(xué)習(xí)交流、依法行政提供經(jīng)驗(yàn)和法律條規(guī)鏈接。同時(shí)通過(guò)“西安農(nóng)機(jī)”抖音號(hào)，讓越來(lái)越多的農(nóng)機(jī)技術(shù)更加快速地流動(dòng)到田間地頭。
 
　　建立健全三項(xiàng)工作機(jī)制。為了提升農(nóng)機(jī)化信息宣傳質(zhì)效，建立目標(biāo)責(zé)任制，樹(shù)立“人人都是信息員”的理念，將信息宣傳任務(wù)分解量化到區(qū)縣、科室，要求各區(qū)縣、各科室每年報(bào)送信息數(shù)量不少于15—30篇，上不設(shè)限。建立審核把關(guān)制度，對(duì)向上報(bào)送的信息，實(shí)行科室負(fù)責(zé)人初審、分管領(lǐng)導(dǎo)終審的層層把關(guān)機(jī)制，保障信息稿件質(zhì)量。建立定期通報(bào)制度，對(duì)上報(bào)信息實(shí)行月統(tǒng)計(jì)提醒，季匯總通報(bào)、年總結(jié)表彰制度，有力促進(jìn)區(qū)縣、科室追趕超越，用有思想、有品質(zhì)、沾泥土、帶露珠、冒熱氣的宣傳報(bào)道唱響農(nóng)機(jī)主旋律、凝聚發(fā)展正能量。

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