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中國最具價值品牌500強：農(nóng)機企業(yè)入選名單揭曉

2022-07-28 13:30:33 來源：農(nóng)機網(wǎng)整理發(fā)布 閱讀量：28731 評論

導(dǎo)讀：入選中國最具價值品牌500強，都是各行業(yè)龍頭企業(yè)，經(jīng)營狀況良好，具有較高的知名度、影響力、品牌形象和社會責(zé)任感。其中，大疆、濰柴動力、中聯(lián)重科、柳工、玉柴機器、極飛科技上榜。

　　【農(nóng)機網(wǎng) 編輯視角】如今，品牌影響力已經(jīng)成為助力中國經(jīng)濟和社會發(fā)展的要素之一，同時也是面向世界讓更多人通過中國品牌了解中國的重要窗口。近日，由全球三大品牌價值評估機構(gòu)之一世界品牌實驗室(World Brand Lab)主辦的第19屆世界品牌大會(World Brand Summit)在北京舉行。大會現(xiàn)場發(fā)布了2022年《中國500最具價值品牌》排行榜。
 
 

 

　　據(jù)了解，“中國500最具價值品牌”是全球知名品牌價值研究機構(gòu)——世界品牌實驗室，綜合了消費者研究、競爭分析以及對企業(yè)未來收入的預(yù)測，全面考察評估企業(yè)品牌價值后推出的榜單，到今年已發(fā)布19年，是中國品牌研究領(lǐng)域最具權(quán)威性和影響力的獎項之一。
 
　　入選中國最具價值品牌500強，都是各行業(yè)龍頭企業(yè)，經(jīng)營狀況良好，具有較高的知名度、影響力、品牌形象和社會責(zé)任感。其中，大疆、濰柴動力、中聯(lián)重科、柳工、玉柴機器、極飛科技上榜。
 
　　中聯(lián)重科股份有限公司以1007.58億元品牌價值上榜，較去年大幅提升141.83億元。這是中聯(lián)重科連續(xù)19年榮登《中國500最具價值品牌》榜，并突破千億元大關(guān)，既充分彰顯了中聯(lián)重科持續(xù)攀升的品牌影響力，也極致凸顯了中聯(lián)重科作為我國裝備制造龍頭企業(yè)的品牌引領(lǐng)力。
 
　　近年來，中聯(lián)重科聚焦主業(yè)，發(fā)力相關(guān)多元，形成了工程機械、智能農(nóng)機+智慧農(nóng)業(yè)、新材料三大板塊。旗下工程機械中工程起重機械、混凝土機械、建筑起重機械“三大冠軍”產(chǎn)品優(yōu)勢持續(xù)增強的同時，高空作業(yè)機械、土方機械、礦山機械等新興板塊影響力也與日俱增，形成了千帆奮競的蓬勃發(fā)展?fàn)顟B(tài)，相關(guān)多元布局為公司積蓄強勁增長動能的同時，也進一步豐富了企業(yè)品牌生態(tài)。此外，中聯(lián)重科乘風(fēng)“一帶一路”倡議機遇，產(chǎn)品持續(xù)走俏全球。隨著“小綠奇跡軍團”覆蓋至130多個國家和地區(qū)，當(dāng)?shù)乜蛻簟⒑献骰锇橐渤蔀橹新?lián)重科品牌建設(shè)的參與者、建設(shè)者與傳播者，構(gòu)建起全球化品牌生態(tài)。
 
　　玉柴以756.59億元品牌價值上榜，同比去年提升近120億元，位居榜單第101位，連續(xù)17年領(lǐng)跑內(nèi)燃機行業(yè)。2021年，玉柴以新發(fā)展理念為指引，堅持穩(wěn)中求進總基調(diào)和高質(zhì)量發(fā)展主線不動搖，做深做實拓市增收、挖潛增效、改革攻堅各項工作，進一步提升品牌優(yōu)勢和市場占有率，全年累計實現(xiàn)營業(yè)收入近480億元，創(chuàng)歷史新高，取得“十四五”良好開局；累計產(chǎn)品產(chǎn)銷規(guī)模突破1000萬臺，成為行業(yè)內(nèi)首家產(chǎn)銷量達到千萬臺的企業(yè)。
 
　　榜單中，山東入選品牌共28個，較去年增加4個，其中有3個品牌進入TOP100，總價值9554億元。濰柴動力股份有限公司是入選的山東企業(yè)之一。濰柴動力是中國內(nèi)燃機行業(yè)在香港H股上市的企業(yè)，也是由境外回歸內(nèi)地實現(xiàn)A股再上市的公司。2021年，企業(yè)實現(xiàn)營業(yè)收入2035.5億元，歸母凈利潤92.5億元。濰柴高度重視科技創(chuàng)新，擁有國家燃料電池技術(shù)創(chuàng)新中心、內(nèi)燃機可靠性國家重點實驗室、國家商用汽車動力系統(tǒng)總成工程技術(shù)研究中心、國家工業(yè)設(shè)計中心、國家內(nèi)燃機產(chǎn)業(yè)計量測試中心、國家認(rèn)定企業(yè)技術(shù)中心、國家專業(yè)化眾創(chuàng)空間等國家級研發(fā)平臺，設(shè)有“博士后工作站”等研究基地，建有國家智能制造示范基地。在中國濰坊、上海、西安、重慶、揚州等地建立研發(fā)中心，并在全球多地設(shè)立前沿技術(shù)創(chuàng)新中心，搭建起了全球協(xié)同研發(fā)平臺，確保企業(yè)技術(shù)水平始終緊跟世界前沿。
 
　　此外，涉及農(nóng)業(yè)植保無人機領(lǐng)域中，大疆、極飛科技入列榜單。
 
　　2012年，DJI大疆創(chuàng)新將全球卓越的無人機技術(shù)應(yīng)用于農(nóng)業(yè)領(lǐng)域，并于2015年創(chuàng)立DJI大疆農(nóng)業(yè)。如今，DJI大疆農(nóng)業(yè)致力于為用戶提供基于無人機技術(shù)的智慧農(nóng)業(yè)解決方案，推動全球農(nóng)業(yè)的發(fā)展革新和進步。目前大疆農(nóng)業(yè)為全球30多個國家與地區(qū)提供智慧農(nóng)業(yè)解決方案，服務(wù)了超過1000萬農(nóng)業(yè)從業(yè)者。
 
　　廣州極飛科技股份有限公司致力于用機器人和人工智能技術(shù)賦能農(nóng)業(yè)，提升農(nóng)業(yè)生產(chǎn)效率。成立 15 年來，極飛自主研發(fā)并制造了極飛農(nóng)業(yè)無人機、極飛農(nóng)業(yè)無人車、極飛農(nóng)機自駕儀、極飛遙感無人機、極飛農(nóng)業(yè)物聯(lián)網(wǎng)、極飛智慧農(nóng)業(yè)系統(tǒng)等六大智慧農(nóng)業(yè)產(chǎn)品線，貫穿農(nóng)業(yè)生產(chǎn)全周期，實現(xiàn)真正的無人化農(nóng)業(yè)生產(chǎn)管理。截至 2021 年 12 月 31 日，極飛智慧農(nóng)業(yè)產(chǎn)品累計作業(yè)面積達到 9.9 億畝次，累計為全球 50 個國家和地區(qū)的農(nóng)民提供無人化生產(chǎn)服務(wù) 1.03 億人次。極飛的愿景是：構(gòu)建一個滿足人類未來 100 年發(fā)展需求的農(nóng)業(yè)生態(tài)系統(tǒng)，讓全世界的人們都能獲得充足、豐富和安全的食物。
 
　　注：本文由農(nóng)機網(wǎng)(qktnz.cn)整理發(fā)布，資料來源：中國日報、及以上企業(yè)。

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