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東風(fēng)農(nóng)機(jī)召開(kāi)2022半年度營(yíng)銷(xiāo)工作會(huì)議

2022-07-27 08:45:16 來(lái)源：東風(fēng)農(nóng)機(jī) 閱讀量：15244 評(píng)論

導(dǎo)讀：7月14-16日，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司在常州竺山湖召開(kāi)了2022半年度營(yíng)銷(xiāo)工作會(huì)議。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】7月14-16日，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司在常州竺山湖召開(kāi)了2022半年度營(yíng)銷(xiāo)工作會(huì)議，宣碧華董事長(zhǎng)、宣成副董事長(zhǎng)，各職能部門(mén)、事業(yè)部、營(yíng)銷(xiāo)公司負(fù)責(zé)人以及各片區(qū)經(jīng)理，產(chǎn)品經(jīng)理，營(yíng)銷(xiāo)顧問(wèn)參加了此次會(huì)議。
 
　　上半年，輪拖行業(yè)經(jīng)受了政策變化、疫情反復(fù)、供應(yīng)鏈起伏的沖擊，產(chǎn)銷(xiāo)數(shù)據(jù)同比略有下滑，而在這種背景下，東風(fēng)農(nóng)機(jī)則交出了一份亮眼的答卷，1-6月份東風(fēng)農(nóng)機(jī)銷(xiāo)售額同比增長(zhǎng)19%，行業(yè)地位得到進(jìn)一步鞏固。
 
　　營(yíng)銷(xiāo)工作會(huì)議的第一階段為各營(yíng)銷(xiāo)公司、各業(yè)務(wù)片區(qū)述職部分，各片區(qū)緊緊圍繞產(chǎn)品定位、人員到位、渠道在位、策劃到位為主線，以數(shù)據(jù)對(duì)比、案例分享等方式對(duì)上半年工作予以總結(jié)，并對(duì)下半年計(jì)劃實(shí)施、重點(diǎn)工作進(jìn)行了匯報(bào)。
 
　　從大家的匯報(bào)中，可以清晰的看出，各片區(qū)依托豐富的輪拖產(chǎn)品線，實(shí)施精準(zhǔn)的產(chǎn)品定位與組合營(yíng)銷(xiāo)方案，使得東風(fēng)產(chǎn)品競(jìng)爭(zhēng)力越來(lái)越突出，704-M、904-9、2004-5A等經(jīng)典網(wǎng)紅產(chǎn)品熱度持續(xù)飆升。渠道開(kāi)發(fā)、拓展應(yīng)用、廠慶活動(dòng)亮點(diǎn)突出，終端用戶(hù)融資、二手機(jī)業(yè)務(wù)、用戶(hù)回訪等營(yíng)銷(xiāo)短板得到進(jìn)一步提升。
 
　　會(huì)議的第二階段，各職能部門(mén)、事業(yè)部分別從貨源保供、國(guó)四布局、上下游產(chǎn)業(yè)鏈支撐、供應(yīng)鏈金融打造、質(zhì)量服務(wù)提升、策劃宣傳推介等對(duì)營(yíng)銷(xiāo)支撐方面工作進(jìn)行了匯報(bào)，全員營(yíng)銷(xiāo)理念和舉措正得到全面實(shí)施和落地。
 
　　會(huì)議最后，兩位董事長(zhǎng)做了重要講話，宣成副董事長(zhǎng)在肯定上半年所取得成績(jī)的同時(shí)，要求全體營(yíng)銷(xiāo)人員進(jìn)一步挖掘產(chǎn)品給用戶(hù)帶來(lái)的價(jià)值，以?xún)r(jià)值為導(dǎo)向，打造更具競(jìng)爭(zhēng)力的產(chǎn)品和生命周期。宣碧華董事長(zhǎng)在講話中，充分肯定了在全員營(yíng)銷(xiāo)努力下，產(chǎn)品線、渠道端共同發(fā)力，內(nèi)外聯(lián)動(dòng)支撐營(yíng)銷(xiāo)亮點(diǎn)多、成效大，讓我們?cè)谛袠I(yè)頭部企業(yè)地位越來(lái)越堅(jiān)實(shí)。面對(duì)下半年更為復(fù)雜的局面，宣董事長(zhǎng)要求全體人員保持高昂的斗志，扎實(shí)推進(jìn)每項(xiàng)工作，提升抓取終端用戶(hù)的能力，樹(shù)立更多的標(biāo)桿用戶(hù)，以更充分的準(zhǔn)備迎接國(guó)四階段的到來(lái)。
 
　　營(yíng)銷(xiāo)工作會(huì)議結(jié)束后，全體與會(huì)人員參加了團(tuán)建活動(dòng)，一個(gè)個(gè)有趣的項(xiàng)目讓現(xiàn)場(chǎng)氣氛不斷推向高潮，歡樂(lè)的笑容洋溢在每個(gè)人的臉上。
 
　　今年正值東風(fēng)農(nóng)機(jī)建廠70周年，70年風(fēng)雨洗禮，底蘊(yùn)不減；70年專(zhuān)注始終，風(fēng)華正茂。站在新起點(diǎn)，東風(fēng)農(nóng)機(jī)將持續(xù)深耕市場(chǎng)，打造更多經(jīng)典產(chǎn)品，賦能更多價(jià)值，續(xù)寫(xiě)新的輝煌！
 

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