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中國一拖中小拖50馬力持續(xù)領(lǐng)先 70馬力銷量更好

2022-01-21 09:55:03 來源：中國一拖 閱讀量：19261 評(píng)論

導(dǎo)讀：經(jīng)過深入細(xì)致的市場(chǎng)調(diào)研，在對(duì)調(diào)研結(jié)果進(jìn)行匯總分析后，中小拖公司充分考慮不同地區(qū)用戶的真實(shí)需求，研發(fā)出了一系列適銷對(duì)路的新產(chǎn)品。

　　【農(nóng)機(jī)網(wǎng) 熱點(diǎn)關(guān)注】中國一拖中小輪拖公司，2021年實(shí)現(xiàn)產(chǎn)銷“雙豐收”。
 

　　以市場(chǎng)為導(dǎo)向的產(chǎn)品結(jié)構(gòu)調(diào)整
 
　　是最為重要的因素之一
 
　　經(jīng)過深入細(xì)致的市場(chǎng)調(diào)研，在對(duì)調(diào)研結(jié)果進(jìn)行匯總分析后，中小拖公司充分考慮不同地區(qū)用戶的真實(shí)需求，研發(fā)出了一系列適銷對(duì)路的新產(chǎn)品。
 
　　中小拖公司根據(jù)地域作業(yè)需求的不同，2021年向不同區(qū)域市場(chǎng)，推出了7款70馬力差異性中輪拖，既有適合果園作業(yè)的東方紅SG704林果王拖拉機(jī)，也有適用于水田、旱田的MF、SK等“個(gè)性化”產(chǎn)品，為用戶提供了更多更好的選擇。中小拖公司也因此，在保持原冠軍馬力段50馬力中輪拖銷量持續(xù)領(lǐng)先的基礎(chǔ)上，70馬力拖拉機(jī)銷量翻倍，位居行業(yè)前茅。
 

 

　　產(chǎn)品是基石，中小拖公司除在產(chǎn)品“內(nèi)涵”上下功夫外，同時(shí)在產(chǎn)品外在形象亮化上下功夫。全新升級(jí)外觀的東方紅中輪拖，吹響了東方紅中輪拖“個(gè)性化”產(chǎn)品推進(jìn)的號(hào)角，讓用戶對(duì)東方紅中小輪拖產(chǎn)品耳目一新，在近兩年的展會(huì)、推介會(huì)上大受好評(píng)。
 
　　在推出差異化產(chǎn)品的同時(shí)，中小拖公司進(jìn)一步優(yōu)化銷售渠道架構(gòu)，2021年渠道平均貢獻(xiàn)度提升18.6%。
 
　　通過渠道發(fā)力，打造產(chǎn)品組合、打通市場(chǎng)終端等方式，薄弱區(qū)域和空白區(qū)域的銷售持續(xù)改善，銷量同比增長(zhǎng)59%。
 

　　2022年
 
　　中小拖公司將大力推進(jìn)SY50—60馬力中輪拖、MF90馬力加強(qiáng)型旱田型拖拉機(jī)、0.85窄輪距等多款新產(chǎn)品的推廣力度，讓更多“個(gè)性化”產(chǎn)品進(jìn)入用戶視野。
 
　　目前，中小拖公司已經(jīng)全面進(jìn)入備戰(zhàn)臨戰(zhàn)狀態(tài)，全體職工正以開足馬力的飽滿熱情，沖刺2022年全年目標(biāo)。
 
　　文字 /龐瑞鋒
 
　　編輯 /胡淑靜

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