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風(fēng)險(xiǎn)與機(jī)遇并存:打捆機(jī)企業(yè)如何獲取可持續(xù)盈利與發(fā)展?

———順勢(shì)而為、因地制宜、創(chuàng)新引領(lǐng)、穩(wěn)中求進(jìn)
2022-01-21 08:46:04 來(lái)源:農(nóng)機(jī)網(wǎng)原創(chuàng) 作者:sydneylulu 閱讀量:47365 評(píng)論

導(dǎo)讀:在這種市場(chǎng)重壓與行業(yè)背景之下,吉林天朗并未被打倒,且獲得逆勢(shì)增長(zhǎng)的秘訣是什么?2022年1月16日,以“品鑒于心、合聚成金、贏在天朗”為主題的吉林天朗2022年商務(wù)年會(huì)在吉林長(zhǎng)春召開。從幾位企業(yè)領(lǐng)導(dǎo)的演講中,我們找尋到了答案。

  【農(nóng)機(jī)網(wǎng) 明星企業(yè)】隨著中國(guó)經(jīng)濟(jì)發(fā)展水平與人民生活水平的不斷提高,如今,牛羊肉越來(lái)越受到中國(guó)消費(fèi)者的青睞,其消費(fèi)量每年呈兩位數(shù)增長(zhǎng)。據(jù)預(yù)測(cè),中國(guó)羊肉的生產(chǎn)量和消費(fèi)量(至2025年)還會(huì)繼續(xù)增加,同時(shí)也拉動(dòng)了喂養(yǎng)飼料需求的快速增長(zhǎng)。2021年7月,國(guó)家發(fā)展改革委發(fā)布《“十四五”循環(huán)經(jīng)濟(jì)發(fā)展規(guī)劃》。提出到2025年,我國(guó)資源循環(huán)型產(chǎn)業(yè)體系基本建立,覆蓋全社會(huì)的資源循環(huán)利用體系基本建成,農(nóng)作物秸稈綜合利用率保持在86%以上,將農(nóng)作物秸稈變成牛羊的飼料是當(dāng)下農(nóng)作物秸稈綜合利用的重要舉措之一,受到了全社會(huì)的高度關(guān)注。
 
  由此,近年來(lái)秸稈打捆機(jī)一度成為市場(chǎng)的寵兒。在國(guó)家農(nóng)機(jī)補(bǔ)貼政策、秸稈資源化利用以及“糧改飼”等各項(xiàng)政策的推動(dòng)下,市場(chǎng)銷量獲增長(zhǎng)。銷量由2013年的0.21萬(wàn)臺(tái)增加至2020年的3.63萬(wàn)臺(tái),年復(fù)合增長(zhǎng)率為50.2%。
 

 

  回首2021年的農(nóng)機(jī)行業(yè),面對(duì)疫情、供應(yīng)鏈等各種不利因素,以及整體大環(huán)境的整合,國(guó)家各項(xiàng)補(bǔ)貼政策的調(diào)整,經(jīng)歷了近三年內(nèi)最難熬的時(shí)期。以“變廢為寶,增加農(nóng)民收入”為發(fā)展核心的吉林天朗新能源科技有限公司(簡(jiǎn)稱:吉林天朗)銷售額從2017年的500萬(wàn)元猛增到2021年的5億元,增長(zhǎng)了100倍。2021年較之2020年的銷售量,增長(zhǎng)了19個(gè)百分點(diǎn)。
 
  根據(jù)2021年年底,吉林天朗對(duì)全國(guó)13個(gè)省份的用戶進(jìn)行了篩查回訪,其中超過(guò)67%的用戶表示,全年作業(yè)季完成后,當(dāng)年就可回本;有近11%的用戶在回訪當(dāng)日給出回饋已經(jīng)回本,并且盈利2萬(wàn)到15萬(wàn)之間不等;綜合反饋用戶特別滿意度從產(chǎn)品使用、盈利情況、售后服務(wù)等達(dá)到86%。 
 
  在這種市場(chǎng)重壓與行業(yè)背景之下,吉林天朗并未被打倒,且獲得逆勢(shì)增長(zhǎng)的秘訣是什么?2022年1月16日,以“品鑒于心、合聚成金、贏在天朗”為主題的吉林天朗2022年商務(wù)年會(huì)在吉林長(zhǎng)春召開。從幾位企業(yè)領(lǐng)導(dǎo)的演講中,我們找尋到了答案。
 
 
  吉林天朗董事長(zhǎng)王學(xué)中在大會(huì)上發(fā)表開場(chǎng)演講中說(shuō)道,“持續(xù)進(jìn)行產(chǎn)品、技術(shù)商業(yè)模式創(chuàng)新,穩(wěn)步推進(jìn)公司的股份制改革,通過(guò)創(chuàng)新驅(qū)動(dòng),吉林天朗才得以盈利可持續(xù)、發(fā)展可持續(xù)!”企業(yè)如何面對(duì)未來(lái)市場(chǎng)機(jī)遇與風(fēng)險(xiǎn)?他總結(jié)出了這16個(gè)字:順勢(shì)而為、因地制宜、創(chuàng)新引領(lǐng)、穩(wěn)中求進(jìn)。
 

吉林天朗董事長(zhǎng)王學(xué)中先生

  六年前,吉林天朗轉(zhuǎn)型開始進(jìn)入農(nóng)機(jī)行業(yè),根據(jù)市場(chǎng)需求研制成功了秸稈飼料撿拾打捆機(jī)并投放市場(chǎng),受到農(nóng)牧民的歡迎。公司先后榮獲“國(guó)家高新技術(shù)企業(yè)”、國(guó)家級(jí)、省級(jí)、市級(jí)專精特新小巨人稱號(hào),同時(shí)也是中國(guó)農(nóng)業(yè)機(jī)械工業(yè)協(xié)會(huì)理事單位。
 
  自公司首臺(tái)打捆機(jī)推出以來(lái),在創(chuàng)新的路上,天朗人永未止步!
 
  2021年,公司通過(guò)進(jìn)行系統(tǒng)性的技術(shù)革新,推出了“鑫天朗”牌9YFQ-2.2A型全自動(dòng)套袋秸稈飼料撿拾打捆機(jī)和2021款9YFQ-2.2C型全自動(dòng)套袋秸稈飼料撿拾打捆機(jī),深受市場(chǎng)歡迎。吉林天朗董事長(zhǎng)王學(xué)中在大會(huì)上宣布,除現(xiàn)在熱銷的“鑫天朗”牌秸稈飼料撿拾打捆機(jī)外,公司計(jì)劃每年推出2個(gè)以上秸稈綜合利用設(shè)備。2022年將推出圓捆式秸稈飼料撿拾打捆機(jī)、固定式圓捆變方捆飼料生產(chǎn)線、免耕播種機(jī)。2023年將推出多用途玉米聯(lián)合收獲機(jī)、玉米莖穗兼收機(jī)等滿足市場(chǎng)需求,努力把天朗公司打造成為中國(guó)的秸稈綜合利用設(shè)備專家!
 
  同時(shí),董事長(zhǎng)還指出,首先在開發(fā)新產(chǎn)品的方向上要穩(wěn)妥、接地氣,做百姓買得起、用的住、能賺錢的農(nóng)機(jī)。其次在產(chǎn)品的創(chuàng)新和更新跌代上不能急于求成。產(chǎn)品的迭代像新產(chǎn)品一樣待成熟之后再謹(jǐn)慎推向市場(chǎng)。在企業(yè)治理上,以人為本,要做正規(guī)的、有擔(dān)當(dāng)?shù)默F(xiàn)代農(nóng)機(jī)企業(yè)。
 
  多年來(lái),吉林天朗的經(jīng)營(yíng)理念始終是以客戶為中心,以創(chuàng)新謀發(fā)展,以服務(wù)求生存,用合作實(shí)現(xiàn)共贏。
 

吉林天朗總經(jīng)理王巖先生
 
 
  總經(jīng)理王巖先生提出,在2022年主營(yíng)產(chǎn)品都要隨車安裝GPS,可以了解客戶準(zhǔn)確位置,作業(yè)情況。未來(lái)3-5年,要實(shí)現(xiàn)云平臺(tái)數(shù)據(jù)共享,遠(yuǎn)程診斷,對(duì)客戶主動(dòng)服務(wù)。大會(huì)中,總經(jīng)理王巖先生介紹了長(zhǎng)期發(fā)展規(guī)劃,目前,公司在通過(guò)企業(yè)并購(gòu)或土地買賣或廠房租賃的方式擴(kuò)大生產(chǎn)規(guī)模。近年來(lái),吉林天朗不斷的增資擴(kuò)產(chǎn),已建成裝配線2條,涂裝線2條,建成和租用4個(gè)廠區(qū)共10萬(wàn)平米的生產(chǎn)車間,公司也由六年前的23人壯大到現(xiàn)在的320人。計(jì)劃到2025年,生產(chǎn)面積擴(kuò)大到20萬(wàn)平方米。到2030年,全年?duì)I業(yè)收入計(jì)劃達(dá)到10億元,員工數(shù)達(dá)到500人。確保每年?duì)I收增長(zhǎng)率在15%左右。待時(shí)機(jī)成熟時(shí)啟動(dòng)企業(yè)上市,為企業(yè)的持續(xù)發(fā)展提供動(dòng)力。
 
  技術(shù)改造方面,他提出不斷提高自主研發(fā)能力,提高產(chǎn)品零部件的自制率,推動(dòng)生產(chǎn)過(guò)程中的自動(dòng)化進(jìn)程。
 
  同時(shí),企業(yè)團(tuán)隊(duì)建設(shè)對(duì)于企業(yè)長(zhǎng)遠(yuǎn)發(fā)展至關(guān)重要。他提出要重點(diǎn)加強(qiáng)研發(fā)團(tuán)隊(duì)和銷售及服務(wù)團(tuán)隊(duì)的建設(shè)。目前公司現(xiàn)有技術(shù)團(tuán)隊(duì)30余人,銷售及售后團(tuán)隊(duì)62人,現(xiàn)在還在人員擴(kuò)招中。同時(shí)加大培訓(xùn)力度,通過(guò)不同方式,不同層面的銷售與服務(wù)培訓(xùn),新機(jī)使用培訓(xùn)等等。
 
 
  2021年,吉林天朗加強(qiáng)渠道開發(fā),代理商遍及各地,特別是在一些薄弱區(qū)域取得長(zhǎng)足進(jìn)步。銷售總監(jiān)王力國(guó)先生特別提到在2021年吉林天朗在金融貼息、建立草業(yè)平臺(tái)上幫助購(gòu)機(jī)用戶草料銷售、同時(shí)在線上提供各種營(yíng)銷支持,助力經(jīng)銷商銷售。
 

吉林天朗銷售總監(jiān)王力國(guó)先生

 
  打造極致的用戶體驗(yàn),是未來(lái)任何一個(gè)行業(yè)或生產(chǎn)商所研討的主攻方向之一,更是吉林天朗一直在追求的目標(biāo)。售后服務(wù)總監(jiān)韓洋先生對(duì)于2022年售后服務(wù)規(guī)劃作了詳細(xì)說(shuō)明:新增7大配件中心,40名專職售后人員的基礎(chǔ)上再設(shè)立專業(yè)的培訓(xùn)講師。
 

吉林天朗售后服務(wù)總監(jiān)韓洋先生

 
  “情系三農(nóng),打造精品”將用戶利益放于首位,提供更優(yōu)質(zhì)的產(chǎn)品與服務(wù),是天朗持續(xù)堅(jiān)持的發(fā)展理念。正如陳志會(huì)長(zhǎng)發(fā)言中所說(shuō):吉林天朗能夠取得今天的成績(jī),是天朗“心中有用戶、不圖一時(shí)得失”。截止2021年年底,公司所銷售的打捆機(jī)數(shù)量占到全國(guó)同類產(chǎn)品的34.2%,但這只是開始!2022年,將以此作為起點(diǎn),再創(chuàng)新紀(jì)錄!
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