《我和道依茨法爾的十年》| 王海濤：下一個十年，再起航

2021-12-24 17:22:35 來源：道依茨法爾機械有限公司 閱讀量：12151 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】 

       人物簡介
 
　　王海濤，喀什景程農(nóng)機有限責(zé)任公司總經(jīng)理。道依茨法爾喀什地區(qū)經(jīng)銷商，代理道依茨法爾40-320馬力拖拉機等產(chǎn)品，十年來，為道依茨法爾拖拉機在喀什地區(qū)的推廣做出了巨大貢獻。2021年喀什景程農(nóng)機有限責(zé)任公司榮獲“道依茨法爾十年最佳合作伙伴”。
 
       十年寄語：“道依茨法爾團隊用心生產(chǎn)產(chǎn)品，用心服務(wù)用戶。這才是用戶需要的產(chǎn)品，這才是我們需要的企業(yè)。”
 
　　我和妻子都是洛陽人，1997年來到新疆喀什后開始做農(nóng)機經(jīng)銷，這些年來，我代理過很多農(nóng)機品牌，也見過各種品類的農(nóng)機產(chǎn)品，我發(fā)現(xiàn)一個問題，很多農(nóng)機產(chǎn)品和用戶的需求相去甚遠(yuǎn)。
 
　　就拿拖拉機來說，要么動力不夠；要么性價比太低，要么服務(wù)跟不上。
 
　　所以在2011年前，我一直在思考，真的沒有一款物美價廉的拖拉機既能符合我國國情，又能保證質(zhì)量和服務(wù)嗎？
 
　　2011年，我正式拿到了道依茨法爾喀什地區(qū)經(jīng)銷權(quán)后，這個疑慮被打消了。十年來，喀什的用戶乃至種植戶都對道依茨法爾拖拉機好評如潮，高端、動力強、省油、耐用……
 
　　曾經(jīng)有用戶對我說，只要你使用一次道依茨法爾拖拉機，你就再也離不開它了。
 

　　我覺得，道依茨法爾的成功不是偶然的，道依茨法爾拖拉機能迅速被喀什用戶接受，并且收獲良好口碑的原因有三點：
 
　　第一是因為道依茨法爾拖拉機的產(chǎn)品競爭力強。
 
　　高性能、良心價的拖拉機在目前的農(nóng)機市場環(huán)境下是不多見的，道依茨法爾拖拉機的發(fā)動機、底盤、液壓件和離合器等核心零部件全部都采用了國內(nèi)外高端品牌，保證了拖拉機整體的品質(zhì)。前幾年，行業(yè)里出現(xiàn)了因為大馬拉小車而導(dǎo)致的底盤不斷裂現(xiàn)象。但我代理的道依茨法爾拖拉機從始至終沒有一臺出現(xiàn)這樣的情況。甚至很多老用戶使用了五六年后，都沒有出現(xiàn)一次故障。這足以證明道依茨法爾拖拉機的品質(zhì)。
 
　　一般來說，高品質(zhì)的農(nóng)機在國內(nèi)的價格都非常昂貴，普通用戶消費不起，相對來說，道依茨法爾拖拉機的價格非常親民，而且因為品質(zhì)好所以非常保值，用戶在作業(yè)幾年后在二手市場還可以賣個好價錢。
 
 
　　第二個原因是因為它的功能性強。
 
　　我們喀什地區(qū)主要種植苞谷、小麥和棉花，一年需要深翻和旋耕幾次，所以對于拖拉機的動力性和可靠性有著很高的要求。道依茨法爾拖拉機動力強勁、省油耐用，而且變速箱檔位多，比如1804拖拉機，很多品牌拖拉機選擇8個檔位，而道依茨法爾是16+8，用戶可以根據(jù)不同場景變換檔位，提高效率。
 
　　第三點是道依茨法爾的品牌格局大。
 
　　道依茨法爾高層思路明確，決策果斷，具備成功品牌的一切要素；銷售團隊和服務(wù)團隊的執(zhí)行力非常強，能給終端市場以最大的支持。而且道依茨法爾有一個共創(chuàng)共贏的理念。它以高質(zhì)量產(chǎn)品和強有力的銷售策略和強大的服務(wù)保障，搭建了一個供應(yīng)商、廠家、經(jīng)銷商和用戶共贏的生態(tài)平臺。這點是我最佩服的，我認(rèn)為沒有大的格局、大的胸懷和長遠(yuǎn)的眼光是無法達(dá)到的。
 
　　品質(zhì)好，效率高，油耗低，故障率低。道依茨法爾團隊用心生產(chǎn)產(chǎn)品，用心服務(wù)用戶。
 
　　這才是用戶需要的產(chǎn)品，這才是用戶需要的企業(yè)。
 

　　我和道依茨法爾并肩相伴十年，未來，我還會和道依茨法爾品牌一起走下去。我相信，道依茨法爾品牌和產(chǎn)品還將會一路向上。
 
　　十年相伴 感恩有你，
 
　　未來十年，有你足矣。
 
　　下一個十年
 
　　再起航

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