第十八屆中國農(nóng)產(chǎn)品交易會(huì)在重慶開幕 1.2萬余家企業(yè)攜8萬余種展品參展

2020-11-28 08:47:59 來源：農(nóng)業(yè)農(nóng)村部新聞辦公室 閱讀量：22326 評(píng)論

　　【農(nóng)機(jī)網(wǎng) 會(huì)展快訊】 11月27日，由農(nóng)業(yè)農(nóng)村部、重慶市人民政府共同舉辦的第十八屆中國農(nóng)產(chǎn)品交易會(huì)在重慶市開幕，共有1.2萬余家企業(yè)攜8萬余種展品參展，吸引各地專業(yè)采購商超4萬人。農(nóng)業(yè)農(nóng)村部部長韓長賦、重慶市市長唐良智出席展會(huì)。
 
　　作為規(guī)模大、參展商和采購商數(shù)量眾多、展品品類全的一屆展會(huì)，此次展會(huì)以“品牌強(qiáng)農(nóng)，鞏固脫貧成果；開放合作，共迎全面小康”為主題，以創(chuàng)造交易機(jī)會(huì)、促成貿(mào)易合作為核心，加強(qiáng)產(chǎn)業(yè)扶貧成果展示展銷，強(qiáng)化品牌營銷和產(chǎn)銷對(duì)接，集中展示農(nóng)業(yè)各行業(yè)新業(yè)態(tài)新產(chǎn)品。展會(huì)為期4天，展覽展示面積突破20萬平方米，分為公益性展區(qū)和市場化展區(qū)?，F(xiàn)場舉辦脫貧地區(qū)特色產(chǎn)業(yè)可持續(xù)發(fā)展論壇、3場全國農(nóng)業(yè)企業(yè)品牌推介專場活動(dòng)、數(shù)字鄉(xiāng)村發(fā)展論壇、農(nóng)業(yè)投資風(fēng)險(xiǎn)與社會(huì)資本支持“三農(nóng)”發(fā)展論壇、全國農(nóng)產(chǎn)品地理標(biāo)志品牌推介會(huì)等系列重點(diǎn)活動(dòng)。
 
　　本屆農(nóng)交會(huì)是在特殊背景下舉辦的一次具有特殊意義的展會(huì)：一是深化改革，持續(xù)推進(jìn)市場化運(yùn)作。今年是農(nóng)交會(huì)市場化改革的第二年，展會(huì)加大了市場化招展招商力度，按照產(chǎn)品大類和行業(yè)布展，努力激發(fā)市場主體參展活力，使農(nóng)交會(huì)成為農(nóng)業(yè)企業(yè)、新型經(jīng)營主體等創(chuàng)品牌、建渠道、接訂單的平臺(tái)。二是創(chuàng)新品牌營銷，專場推介農(nóng)業(yè)企業(yè)品牌。重點(diǎn)推介發(fā)展?jié)摿Υ蟮拇砥髽I(yè)，展示品牌農(nóng)產(chǎn)品。三是聚焦扶貧，突出產(chǎn)銷對(duì)接。展會(huì)特設(shè)產(chǎn)業(yè)扶貧展區(qū)，集中展示脫貧攻堅(jiān)以來我國產(chǎn)業(yè)扶貧成就，重點(diǎn)關(guān)注“三區(qū)三州”深度貧困地區(qū)、革命老區(qū)和農(nóng)業(yè)農(nóng)村部定點(diǎn)扶貧縣等區(qū)域，開展扶貧產(chǎn)品展銷推介，為帶貧能力強(qiáng)、貧困戶參與度高的、合作社和家庭農(nóng)場等新型農(nóng)業(yè)經(jīng)營主體搭建展銷平臺(tái)，促進(jìn)產(chǎn)銷對(duì)接。四是突出線上，信息化程度再升級(jí)。展會(huì)搭建全媒體傳播矩陣，為參展企業(yè)和采購商提供線上展品發(fā)布、名企推廣、采購需求發(fā)布等服務(wù)。建立“全國農(nóng)產(chǎn)品產(chǎn)銷對(duì)接公益服務(wù)平臺(tái)”直播區(qū)，邀請(qǐng)頭部主播舉辦多場直播帶貨活動(dòng)，打造“不落幕的線上農(nóng)交會(huì)”。展會(huì)采用室內(nèi)導(dǎo)航信息系統(tǒng)，觀眾可通過手機(jī)快速查找展位、展商和展品，大幅度提升參展效率和效果。

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