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豐疆致富經(jīng)：老丁的轉(zhuǎn)型之路

2020-04-01 10:09:43 來源：豐疆智能 閱讀量：14179 評論

導(dǎo)讀：憑著多年農(nóng)機(jī)行業(yè)的經(jīng)驗(yàn)，老丁覺得傳統(tǒng)機(jī)械農(nóng)機(jī)已經(jīng)遇到了技術(shù)瓶頸，他急著想探索出一條新時代的農(nóng)機(jī)之路。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】
 

　　1、生涯
 
　　再過幾天就是老丁的48歲生日，經(jīng)過了解才知道年齡不算大的老丁已經(jīng)在農(nóng)機(jī)行業(yè)已經(jīng)摸爬滾打了二十多年，從一開始經(jīng)營農(nóng)機(jī)配件發(fā)展到現(xiàn)在擁有30名員工的農(nóng)機(jī)公司，都源自他對市場的敏銳嗅覺。
 
　　采訪的時候，老丁回憶起他這些年的經(jīng)歷。從1996年的農(nóng)機(jī)配件，到2000年開始從事整機(jī)，從單一產(chǎn)品到全系列農(nóng)機(jī)的銷售，公司也是越做越大。
 
　　憑著多年農(nóng)機(jī)行業(yè)的經(jīng)驗(yàn)，老丁覺得傳統(tǒng)機(jī)械農(nóng)機(jī)已經(jīng)遇到了技術(shù)瓶頸，他急著想探索出一條新時代的農(nóng)機(jī)之路。
 
　　2、緣起
 

　　“我其實(shí)算是比較早聽說豐疆智能的人了，2018年底豐疆的智能農(nóng)機(jī)就來了三江這邊。”講起如何成為豐疆的經(jīng)銷商，老丁直言也是機(jī)緣巧合，那時自己已經(jīng)在考慮公司后期的發(fā)展方向，想要轉(zhuǎn)型但還是在觀望。
 
　　到了2019年上半年紅衛(wèi)農(nóng)場有人代理，已經(jīng)有用戶在使用智能農(nóng)機(jī)了，老丁就想再不下手可能就晚了。他就在5月份插秧農(nóng)忙季現(xiàn)場去看了機(jī)器，了解實(shí)際情況，對豐疆的智能農(nóng)機(jī)印象不錯。
 
　　很直觀的一點(diǎn)就是節(jié)省人工，找有經(jīng)驗(yàn)的老機(jī)手又難又費(fèi)錢，而且農(nóng)忙季講究的是搶天搶地?fù)寱r間。無人駕駛插秧機(jī)一下省去兩個人工，只需留個擺秧人。第二個讓他比較看好的是插秧精度好，插得又快又直，利于后續(xù)的其他作業(yè)，高效增產(chǎn)。
 
　　3、轉(zhuǎn)型
 

　　老丁直言當(dāng)時仍有顧慮，智能農(nóng)機(jī)優(yōu)點(diǎn)是很突出，但關(guān)于操作、維修、價格以及用戶接受度，他心里還是沒底。
 
　　就在他猶豫時，豐疆的銷售經(jīng)理已經(jīng)前來拜訪，詳細(xì)的講述了公司理念和產(chǎn)品性能，以及現(xiàn)在國家大力支持智慧農(nóng)業(yè)的情況，其實(shí)老百姓的購機(jī)成本并不高。而且智能農(nóng)機(jī)的使用門檻也沒有很高，操作簡單，只要是會玩手機(jī)的人，都能學(xué)會使用。
 
　　之后老丁特地去了當(dāng)?shù)剞r(nóng)機(jī)部門咨詢，了解到當(dāng)?shù)貙τ谥悄苻r(nóng)機(jī)也是給予很高的認(rèn)可，又通過和豐疆的多次溝通，他覺得智能農(nóng)機(jī)有著廣闊的市場前景，終于下定決心做了豐疆的代理。
 
　　4、傳播

　　在代理豐疆之后，老丁還在繼續(xù)思考現(xiàn)代農(nóng)業(yè)的問題。經(jīng)過跟豐疆的多次深入溝通，他深刻地發(fā)現(xiàn)，傳統(tǒng)農(nóng)業(yè)主要依靠過去積累的經(jīng)驗(yàn)或手藝，以“人”為核心，這也導(dǎo)致了很多問題，大家其實(shí)都能看到，我國農(nóng)業(yè)整體生產(chǎn)環(huán)節(jié)效率低、波動性大、農(nóng)產(chǎn)品的質(zhì)量無法控制。
 
　　當(dāng)今社會，從事農(nóng)業(yè)生產(chǎn)的年輕勞動力越來越少，農(nóng)村勞動力老齡化趨勢難以逆轉(zhuǎn)。這就造成農(nóng)業(yè)生產(chǎn)面臨一大難題：沒人用，用不起，不會用，用不好。如何打破“人在生產(chǎn)中起決定性作用”的局面，是現(xiàn)代農(nóng)業(yè)亟需解決的問題。
 
　　老丁覺得智能農(nóng)機(jī)就是能夠解決這些問題的一個重要因素，農(nóng)機(jī)智能化的趨勢是不可阻擋的。他想做的就是讓老百姓們能夠享受科技帶來的好處，幫助他們轉(zhuǎn)變觀念，用好智能農(nóng)機(jī)，把農(nóng)活變得輕松一些，還能掙到錢。
 
　　除了賣農(nóng)機(jī)之外，他還積極響應(yīng)豐疆開辦新農(nóng)人培訓(xùn)學(xué)校的號召，把知識帶給用戶。“老百姓說學(xué)不會智能農(nóng)機(jī)，這些觀念務(wù)必要轉(zhuǎn)換，智慧農(nóng)業(yè)已經(jīng)到來，我們不能在舊的路上固步自封，這樣遲早會被市場所淘汰。”
 
　　5、未來

　　目前又是備戰(zhàn)春耕的重要時刻，疫情的陰霾還沒有完全散去。這次采訪，我們也問到了疫情對老丁的影響。
 
　　老丁直言影響肯定是有的，一是他們的宣傳人員下不去，農(nóng)場道路都在封閉，沒辦法大規(guī)模的宣傳；二是農(nóng)場的用戶都出不來，看不到實(shí)體的機(jī)器，加上這樣封閉的情況下導(dǎo)致用戶的購買率大大降低。
 
　　但老丁說他對豐疆的智能農(nóng)機(jī)很有信心，購機(jī)成本不高，用戶接受的了，無人駕駛也有很多的好處，解放了勞動力，降低了種植成本，還提高了產(chǎn)量。再加上產(chǎn)品質(zhì)量過關(guān)，品牌服務(wù)理念先進(jìn)，軟件還支持在線迭代升級。

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