在開放合作發(fā)展的新格局中書寫新篇章

—————東風(fēng)農(nóng)機2019上半年營銷工作會議暨走訪一拖（洛陽）柴油機有限公司團(tuán)建交流活動報道
2019-08-09 08:48:19 來源：東風(fēng)農(nóng)機 閱讀量：18201 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】 盛夏的7月，從農(nóng)時角度來說，是個傳統(tǒng)的作業(yè)淡季；對于農(nóng)機人來講，這是一個承前啟后、回顧展望的月份；對于農(nóng)機企業(yè)而言，在增量發(fā)展轉(zhuǎn)向存量競爭的新格局下，在政策大調(diào)整和排放升級的大背景下，同樣也是行業(yè)間難得的互動交流期。

　　一拖(洛陽)柴油機有限公司的誠摯邀請，東風(fēng)農(nóng)機部分管理、營銷、服務(wù)團(tuán)隊人員在宣碧華董事長的帶領(lǐng)下，7月8日-11日在河南洛陽，分別以參觀學(xué)習(xí)與提升、營銷總結(jié)與謀劃、團(tuán)建互動與交流等活動形式，以“不忘初心，牢記使命”為會議活動主題，舉行了東風(fēng)農(nóng)機2019上半年營銷工作會議、東風(fēng)農(nóng)機與東方紅柴油機團(tuán)建交流等一系列豐富而意義非凡的活動。

　　此次活動的站是安排參觀一拖股份重柴廠、三裝廠、東方紅柴油機智能裝配線。作為國內(nèi)拖拉機行業(yè)內(nèi)的*企業(yè)，東方紅大輪拖生產(chǎn)基地先進(jìn)的制造設(shè)備、整潔有序的裝配現(xiàn)場、完善的臺架測試平臺，都給大家留下了深刻的印象。洛柴重柴廠以生產(chǎn)200馬力以上柴油機為主，全系搭載BOSCH燃油和控制系統(tǒng)，在國四產(chǎn)品進(jìn)展方面，洛柴產(chǎn)品的研發(fā)及裝機測試進(jìn)度在行業(yè)內(nèi)已有先發(fā)制人之勢，目前配套的東風(fēng)220-240馬力重拖正處于試裝階段。
 
　　作為目前非道路動力的主要生產(chǎn)企業(yè)，一拖(洛陽)柴油機有限公司近年來，花重金打造了國內(nèi)頗為的國四智能裝配線，目前的產(chǎn)品已全面切換為全新一代高壓共軌柴油機，相信洛柴將憑借著多年配套非道路整機的經(jīng)驗，未來將會重塑屬于他們的行業(yè)地位。
 
　　在半年營銷工作會議上，七大營銷公司所屬的25個片區(qū)，從市場表現(xiàn)、政策變化、產(chǎn)品推廣、渠道管理等多方面對上半年營銷工作進(jìn)行了總結(jié)。各片區(qū)在謀劃下半年各項工作中，重點從庫存及應(yīng)收賬款的合理把控、渠道網(wǎng)絡(luò)的整合與開發(fā)、區(qū)域適應(yīng)性產(chǎn)品的推廣、兵團(tuán)農(nóng)墾系統(tǒng)及合作社等新型服務(wù)組織渠道的拓展、多舉措搶抓終端用戶等方面進(jìn)行了匯報，同時各營銷公司總經(jīng)理對分管片區(qū)的營銷工作進(jìn)行了簡要的點評。
 
　　在聽取完各區(qū)域匯報工作后，宣董事長發(fā)表了重要講話。宣董首先要求全公司各部門要積極參與營銷工作，提升核心競爭力，要有全年、全過程的營銷概念。談到法律法規(guī)的風(fēng)險防范方面，要求全體營銷人員高度關(guān)注經(jīng)銷商的經(jīng)營情況，在操作與監(jiān)督過程中，合法合規(guī)的做好各項工作，要高度重視庫存的消化與有效訂單的執(zhí)行。宣董指出，在當(dāng)前市場、需求、糧價等均處于低谷的情況下，我們更要扎實的做好產(chǎn)品、渠道、服務(wù)等工作，要把有創(chuàng)新意識、沖勁更足、對市場理解更到位的人員推到一線，放到更重要的位置上。同時要結(jié)合區(qū)域農(nóng)藝特性，清晰的定位好可靠性與適應(yīng)性兼?zhèn)涞漠a(chǎn)品來參與市場競爭，并積極關(guān)注及評價經(jīng)銷商的占位效果和盈利能力。

　　宣董強調(diào)，經(jīng)典產(chǎn)品造就品牌影響力，東風(fēng)此前有300A、404B等多款經(jīng)典產(chǎn)品深受市場尊重，今后我們要重視和著力打造更多的經(jīng)典產(chǎn)品，從目前市場表現(xiàn)看，只要我們真正的下功夫，精雕細(xì)琢，在大輪拖的-6、-9、90-100X，重拖等產(chǎn)品系列中是有具備打造經(jīng)典產(chǎn)品可能性的。
 
　　在本次會議上，宣董重點闡述了網(wǎng)格化營銷管理模式的全新理念，要求對銷量較大的縣級市場全覆蓋，對兵團(tuán)、農(nóng)墾市場要有專人分工負(fù)責(zé)，對各區(qū)域項目信息要有清晰的掌握，對終端用戶的把控措施要得力有效，并作為現(xiàn)代營銷的方向來發(fā)展。網(wǎng)格化營銷管理是對我們通常所說的分區(qū)域營銷的升級，是區(qū)域營銷的精耕細(xì)作，通過區(qū)域的縱向到底、橫向到邊，是通過聚焦網(wǎng)格內(nèi)的產(chǎn)品、經(jīng)銷商、用戶、服務(wù)等資源的覆蓋全周期、、全過程的精細(xì)化營銷模式。
 
　　在與東方紅柴油機團(tuán)建交流活動中，副董事長宣成代表東風(fēng)農(nóng)機致辭并向一拖(洛陽)柴油機有限公司回贈禮品，在隨后的“鼓舞飛揚、鼓動人心”聯(lián)誼活動中，雙方參會人員將本次活動氛圍再次推向高潮。兩家有著深厚底蘊的民族農(nóng)機企業(yè)，將秉持精誠合作、共贏未來的理念，必將在開放合作發(fā)展的新格局中書寫新的篇章！

上一篇： 共拓“果樹植?！彼{(lán)海，中化農(nóng)業(yè)大疆先正達(dá)聯(lián)創(chuàng)高規(guī)格飛防賽事

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