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《動物世界》類重工業(yè)電影大放異彩，農機企業(yè)“工業(yè)化”可行？

2018-07-05 17:40:45 來源：中國農機網原創(chuàng) 作者：四夕 閱讀量：51111 評論

導讀：《動物世界》改編自日本漫畫家福本伸行作品《賭博默示錄》，豆瓣評分7.4。作為一部主打工業(yè)化制作的商業(yè)大片，故事的完整性、邏輯性、可看性以及整體完成度都不錯。除此之外，憑借3D鏡頭的快速運動以及多手法的鏡頭炫技，也使得電影視覺想象力十足?？梢哉f，不管是故事，還是畫面，都工業(yè)質感。

　　【中國農機網 編輯視角】《動物世界》改編自日本漫畫家福本伸行作品《賭博默示錄》，豆瓣評分7.4。作為一部主打工業(yè)化制作的商業(yè)大片，故事的完整性、邏輯性、可看性以及整體完成度都不錯。除此之外，憑借3D鏡頭的快速運動以及多手法的鏡頭炫技，也使得電影視覺想象力十足?？梢哉f，不管是故事，還是畫面，都工業(yè)質感。
 
　　而有著工業(yè)化質感和視覺沖擊力的大片，向來對觀眾有著重大的吸引力，《動物世界》的上映也使得國產工業(yè)大片重回觀眾視野。重工業(yè)影片作為電影不可分割的大類，更側重用工業(yè)化的流程，來進行視覺的營造，在去年的時候，《戰(zhàn)狼2》就曾以“重工業(yè)”電影的名頭頻繁登上各大頭條。
 
　　什么是“重工業(yè)”電影？
 
　　“不想吹制作多大，花費多少，片子多好，只想請人幫我過‘工業(yè)關’，不過這個關，看不到中國電影的新曙光。”2015年，陳凱歌《道士下山》導演創(chuàng)作手記中的這段話，提及電影“工業(yè)化”。而在之后，《捉妖記》上映后國家廣電總局副局長則明確提出了電影有“重工業(yè)”和“輕工業(yè)”之分。因此，很多人把2015年看做國產“重工業(yè)”電影元年。
 
　　對于“重工業(yè)”電影，王晶認為所謂的“重”是指專注，每一個部門都專業(yè)，大家放上足夠的時間去雕琢一個電影，這樣才是“重工業(yè)”電影；電影導演阿甘則認為“重工業(yè)電影”強調的是技術環(huán)節(jié)，他認為電影從來都是技術的產物，電影本來就是一個技術含量非常高的工業(yè)；內地影評人、編劇張小北則認為電影制作流程工業(yè)化，或者說電影工業(yè)體系，是一個完整的概念，重要的是標準化。
 
　　可見，所謂的“重工業(yè)”電影其實是對電影更加追求標準化、制度化、專業(yè)化以及合理化的一種要求。而“工業(yè)化”意義也隨之延伸到了其他領域。
 
　　媒體內容工業(yè)化以及工業(yè)化內容追求
 
　　“內容為王，渠道制勝”?？梢姡瑑热菰絹碓奖幻襟w行業(yè)所看重。而內容工業(yè)化也逐漸成為自媒體討論的話題，他們認為一整套工業(yè)化生產和傳播體系是持續(xù)創(chuàng)造商業(yè)價值的關鍵，眾多自媒體都探索著工業(yè)化的路徑和方法體系。
 
　　內容工業(yè)化在內容方面定位更加化，不論是媒體的內容欄目細分還是短視頻APP的崛起都體現(xiàn)了這一方面；標準化、專業(yè)化的創(chuàng)作方式使媒體可以更加快速和有效地生產出符合讀者需求的內容；創(chuàng)作過程的流程化則在更高程度上保證了內容創(chuàng)作的效率。
 
　　內容工業(yè)化相對的概念則是工業(yè)化內容，工業(yè)化內容是自媒體尋找商業(yè)價值將內容融入到商業(yè)環(huán)節(jié)之中的方法和體系。內容成為了承載產品核心賣點和品牌價值觀的載體，同時又滿足了用戶對內容的品質和格調的需求，事實上，中國農機網(qktnz.cn)就是對工業(yè)化內容的有效嘗試。如果說內容工業(yè)化有助于自媒體實現(xiàn)其媒體價值，那么工業(yè)化內容則是實現(xiàn)商業(yè)價值提升和品牌塑造的強動力。
 
　　將“工業(yè)化”引入農機行業(yè)是否可行？
 
　　工業(yè)發(fā)展是“工業(yè)化”的顯著特征之一，因此很多人會把“工業(yè)化”狹隘地理解為工業(yè)發(fā)展。然而這是不對的，“工業(yè)化”作為現(xiàn)代化的核心內容，是各行各業(yè)的生產經營方式向標準化、規(guī)范化、規(guī)?；⑸鐣?、專業(yè)化發(fā)展的過程。其本質是一種思想和理念，能夠使企業(yè)生產模式實行脫胎換骨的改造，勞動效率得到迅速提高。
 
　　在農機行業(yè)，“工業(yè)化”同樣適用。例如，在企業(yè)生產經營管理中實現(xiàn)專業(yè)化分工協(xié)作、規(guī)?；a和科學化管理；在產品生產流程中更加重視技術化和規(guī)范化，在產品量產的基礎上實現(xiàn)質量的穩(wěn)定性與持續(xù)性的統(tǒng)一；在產品研發(fā)創(chuàng)造中實現(xiàn)標準化以及創(chuàng)意的穩(wěn)定性；在企業(yè)產品、文化宣傳中實現(xiàn)內容專業(yè)化，定位細分，內容專業(yè)。
 

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