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東風(fēng)農(nóng)機(jī)：以戰(zhàn)狼精神揚(yáng)民族品牌雄風(fēng)

2017-08-17 09:56:45 來(lái)源：中國(guó)農(nóng)機(jī)網(wǎng) 閱讀量：50527 評(píng)論

導(dǎo)讀：《戰(zhàn)狼Ⅱ》上映三周，熱度依然不減。截止14日，票房累計(jì)已突破45億，成為票房*00中一部非英語(yǔ)電影。有人說(shuō)，《戰(zhàn)狼Ⅱ》這電影太假，主角光環(huán)太刺眼。導(dǎo)演接受采訪后回應(yīng)說(shuō)，就是要把主角演的厲害，憑什么國(guó)外好萊塢電影那么多英雄就覺(jué)得是正常，中國(guó)就不能有英雄。

　　【中國(guó)農(nóng)機(jī)網(wǎng) 明星企業(yè)】《戰(zhàn)狼Ⅱ》上映三周，熱度依然不減。截止14日，票房累計(jì)已突破45億，成為票房*00中一部非英語(yǔ)電影。有人說(shuō)，《戰(zhàn)狼Ⅱ》這電影太假，主角光環(huán)太刺眼。導(dǎo)演接受采訪后回應(yīng)說(shuō)，就是要把主角演的厲害，憑什么國(guó)外好萊塢電影那么多英雄就覺(jué)得是正常，中國(guó)就不能有英雄。
 
 
　　自改革開(kāi)放以來(lái)，中國(guó)在上的地位日漸提升，文化、經(jīng)濟(jì)、體育等各領(lǐng)域都在走向世界。作為農(nóng)業(yè)大國(guó)，我國(guó)農(nóng)業(yè)機(jī)械行業(yè)更有必要發(fā)展壯大自己的民族企業(yè)，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司(以下簡(jiǎn)稱東風(fēng)農(nóng)機(jī))就是農(nóng)機(jī)行業(yè)民族品牌代表之一。
 
　　常州東風(fēng)農(nóng)機(jī)是我國(guó)農(nóng)機(jī)行業(yè)早的一批民族企業(yè)。1960年，東風(fēng)農(nóng)機(jī)(常拖廠)響應(yīng)黨中央“農(nóng)業(yè)的根本出路在于機(jī)械化”的號(hào)召，研制出了臺(tái)豐收35型輪式拖拉機(jī)，開(kāi)創(chuàng)了常州人自制輪式拖拉機(jī)的歷史。1966年，與科研院所聯(lián)合設(shè)計(jì)、制造的12馬力手扶拖拉機(jī)問(wèn)世，并給“新生兒”選擇了具有民族特點(diǎn)、寓意深刻的“東風(fēng)”作為商標(biāo)。從此，“東風(fēng)”以她那嶄新的面貌，一步步走出常州走出江蘇，走向全國(guó)走向世界。經(jīng)過(guò)60余年的發(fā)展與沉淀，東風(fēng)農(nóng)機(jī)已成為中國(guó)拖拉機(jī)工業(yè)具有影響力的民族企業(yè)，每年以增長(zhǎng)20-30%的速度發(fā)展，并成功躋身《中國(guó)機(jī)械工業(yè)》。
 
　　長(zhǎng)期以來(lái)，東風(fēng)農(nóng)機(jī)在開(kāi)拓國(guó)內(nèi)市場(chǎng)的同時(shí)，大力拓展海外市場(chǎng)，強(qiáng)勢(shì)發(fā)展外銷網(wǎng)絡(luò)，努力打造東風(fēng)品牌。東風(fēng)農(nóng)機(jī)堅(jiān)持化市場(chǎng)理念，采用與經(jīng)銷商、代理商合作的方式，市場(chǎng)出口國(guó)家達(dá)到105個(gè)，外商客戶數(shù)量達(dá)到165家，其中42%登陸歐美等主流市場(chǎng)。產(chǎn)品自營(yíng)出口占92%；東風(fēng)農(nóng)機(jī)注重知識(shí)產(chǎn)權(quán)的保護(hù)，產(chǎn)品商標(biāo)已在69個(gè)國(guó)家和地區(qū)注冊(cè)或申請(qǐng)注冊(cè)。2007年底，東風(fēng)農(nóng)機(jī)25-40馬力段8個(gè)型號(hào)的輪式拖拉機(jī)通過(guò)了歐盟EC認(rèn)證。
 
　　2010年11月，常州東風(fēng)農(nóng)機(jī)集團(tuán)有限公司參加意大利博洛尼亞農(nóng)機(jī)展覽會(huì)，收到2011年歐盟拖拉機(jī)訂單1500臺(tái)、農(nóng)機(jī)具訂單6000臺(tái)(套),訂單金額約1500萬(wàn)美元，在產(chǎn)品境外促銷工作取得圓滿成功的同時(shí)，也提高了東風(fēng)農(nóng)機(jī)在上的度，擴(kuò)大東風(fēng)農(nóng)機(jī)產(chǎn)品的影響范圍。為了進(jìn)一步在海外建立自己的渠道和網(wǎng)絡(luò)，掌握市場(chǎng)手信息，進(jìn)而依靠先進(jìn)的技術(shù)、過(guò)硬的質(zhì)量和完善的服務(wù)，打響自有品牌，贏得與品牌抗衡的能力，2010年?yáng)|風(fēng)農(nóng)機(jī)投資300萬(wàn)歐元，在德國(guó)成立了東風(fēng)歐洲公司，逐步實(shí)現(xiàn)“將觸角伸向市場(chǎng)前沿”的目標(biāo)。
 
　　通過(guò)多年努力，東風(fēng)農(nóng)機(jī)出口實(shí)現(xiàn)了從1000萬(wàn)美元的銷售額增長(zhǎng)到了7000萬(wàn)美元。分別在德國(guó)和波蘭建立了一個(gè)研發(fā)中心和生產(chǎn)基地。目前，東風(fēng)農(nóng)機(jī)出口銷往海外130多個(gè)國(guó)家和地區(qū)，其中輪拖主要出口到歐美市場(chǎng)，手扶式拖拉機(jī)主要出口到東南亞、非洲等地區(qū)。東風(fēng)農(nóng)機(jī)視產(chǎn)品質(zhì)量為企業(yè)生命，將用戶的滿意度作為衡量質(zhì)量的準(zhǔn)則，“優(yōu)良的整機(jī)性能和超高的性價(jià)比”是東風(fēng)輪拖在歐美市場(chǎng)“站住腳”的主要原因。
 
　　農(nóng)機(jī)企業(yè)在發(fā)展的過(guò)程中，學(xué)習(xí)國(guó)外技術(shù)的同時(shí)，也要不斷地創(chuàng)新發(fā)展自己的民族品牌特色。民族企業(yè)在研發(fā)制造的過(guò)程中，雖然會(huì)遇到各種各樣的瓶頸，但是戰(zhàn)狼精神帶給我們的就是不能服輸?shù)膽B(tài)度。
 
　　已成立發(fā)展六十多年的東風(fēng)農(nóng)機(jī)，自03年改制為民營(yíng)企業(yè)以來(lái)，始終秉承“服務(wù)農(nóng)業(yè)、造福于民”的經(jīng)營(yíng)理念，著力深化調(diào)整、苦練內(nèi)功，突出外銷和大拖兩個(gè)戰(zhàn)略重點(diǎn)，在實(shí)現(xiàn)企業(yè)轉(zhuǎn)型發(fā)展的良性互動(dòng)中實(shí)現(xiàn)了質(zhì)的轉(zhuǎn)變。在農(nóng)機(jī)化的道路上，堅(jiān)持拼搏60余載，以“戰(zhàn)狼精神”重塑民族企業(yè)尊嚴(yán)，為國(guó)產(chǎn)農(nóng)機(jī)撐起一片新天地。
 

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