農(nóng)業(yè)部關(guān)于開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動的通知

2016-04-25 09:24:51 來源：中國農(nóng)機(jī)網(wǎng) 閱讀量：16166 評論

 各省、自治區(qū)、直轄市及新疆生產(chǎn)建設(shè)兵團(tuán)農(nóng)產(chǎn)品加工業(yè)管理部門：
    為深入貫徹落實(shí)黨中央國務(wù)院關(guān)于推動供給側(cè)結(jié)構(gòu)性改革、開展質(zhì)量品牌提升行動的決策部署，積極推動我國農(nóng)產(chǎn)品加工業(yè)轉(zhuǎn)型升級發(fā)展，農(nóng)業(yè)部決定從2016年起，在全國范圍內(nèi)開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動?，F(xiàn)就有關(guān)事宜通知如下。
    一、重要意義
    農(nóng)產(chǎn)品加工業(yè)是現(xiàn)代農(nóng)業(yè)的重要內(nèi)容，是國民經(jīng)濟(jì)的重要支柱產(chǎn)業(yè)，也是保障人民群眾生活消費(fèi)的重要民生產(chǎn)業(yè)。“十二五”以來，我國農(nóng)產(chǎn)品加工業(yè)取得了長足發(fā)展，但行業(yè)依然大而不強(qiáng)，質(zhì)量效益與*水平仍存在較大差距，少，尤其是具有影響力和競爭力的中國品牌和民族品牌較為缺乏，亟需采取有力措施推動質(zhì)量品牌建設(shè)，為促進(jìn)我國農(nóng)產(chǎn)品加工業(yè)轉(zhuǎn)型升級和持續(xù)健康發(fā)展提供有力支撐。
    （一）開展質(zhì)量品牌提升行動是實(shí)施農(nóng)產(chǎn)品加工業(yè)質(zhì)量為先戰(zhàn)略的有效舉措。質(zhì)量是強(qiáng)國之基、立業(yè)之本和轉(zhuǎn)型之要。品牌是企業(yè)信譽(yù)的凝結(jié)，是企業(yè)核心競爭力的關(guān)鍵，是市場認(rèn)可度和消費(fèi)者滿意度的集中表現(xiàn)。開展質(zhì)量品牌提升行動有利于強(qiáng)化企業(yè)的質(zhì)量主體責(zé)任，完善管理機(jī)制，提升質(zhì)量控制能力，夯實(shí)發(fā)展基礎(chǔ)，追求品質(zhì)，形成具有自主知識產(chǎn)權(quán)的產(chǎn)品，不斷提升企業(yè)品牌價值，增強(qiáng)企業(yè)競爭力和消費(fèi)者信心。
    （二）開展質(zhì)量品牌提升行動是促進(jìn)農(nóng)產(chǎn)品加工業(yè)轉(zhuǎn)型升級的必然要求。我國農(nóng)產(chǎn)品加工業(yè)規(guī)?？偭坑辛嗣黠@提高，但低水平重復(fù)建設(shè)，自主創(chuàng)新能力弱，關(guān)鍵技術(shù)裝備對外依存度高，缺乏，資源利用效率低，環(huán)境污染嚴(yán)重等問題依然突出。開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動有利于實(shí)施創(chuàng)新驅(qū)動，構(gòu)建研發(fā)和推廣體系，突破共性關(guān)鍵技術(shù)，加快體制機(jī)制和商業(yè)模式創(chuàng)新，延伸產(chǎn)業(yè)鏈條，引導(dǎo)企業(yè)走以質(zhì)取勝的發(fā)展道路，提升行業(yè)整體競爭力，實(shí)現(xiàn)農(nóng)產(chǎn)品加工業(yè)由大到強(qiáng)的重大轉(zhuǎn)變。
    （三）開展質(zhì)量品牌提升行動是推動農(nóng)產(chǎn)品加工業(yè)供給側(cè)結(jié)構(gòu)性改革的迫切需要。隨著城鄉(xiāng)居民收入水平不斷提高，廣大消費(fèi)者對消費(fèi)質(zhì)量提出了更高要求，呈現(xiàn)出從注重量的滿足向追求質(zhì)的提升轉(zhuǎn)變，從單一產(chǎn)品消費(fèi)向更多個性化、多樣化消費(fèi)轉(zhuǎn)變。新需求強(qiáng)烈呼喚新供給。開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動有利于增強(qiáng)消費(fèi)導(dǎo)向，引導(dǎo)加工企業(yè)生產(chǎn)更加符合市場和消費(fèi)升級需要、更能滿足消費(fèi)者需求的產(chǎn)品，不斷降低無效和低效供給比例，加快建設(shè)高質(zhì)量、率的農(nóng)產(chǎn)品加工供給體系，為發(fā)展新產(chǎn)品、新業(yè)態(tài)、新模式、新供給提供新動力。
    二、總體要求
    （一）指導(dǎo)思想
    深入貫徹黨的十八屆五中全會精神，牢固樹立并切實(shí)貫徹創(chuàng)新、協(xié)調(diào)、綠色、開放、共享的新發(fā)展理念，主動適應(yīng)經(jīng)濟(jì)發(fā)展新常態(tài)，堅(jiān)持以市場需求為導(dǎo)向，以提高質(zhì)量效益為中心，以推動產(chǎn)業(yè)轉(zhuǎn)型升級為主線，加快普及科學(xué)的質(zhì)量管理方法，構(gòu)建完善的質(zhì)量品牌管理制度體系，加*創(chuàng)建、宣傳和推廣力度，樹立加工產(chǎn)品的質(zhì)量品牌形象，增強(qiáng)加工企業(yè)的市場競爭力和影響力，努力實(shí)現(xiàn)我國農(nóng)產(chǎn)品加工業(yè)更高質(zhì)量、更有效率、更可持續(xù)的發(fā)展。
    （二）基本原則
    ——堅(jiān)持企業(yè)主體，不斷強(qiáng)化企業(yè)品牌意識，加強(qiáng)專業(yè)人才隊(duì)伍和質(zhì)量管理體系建設(shè)，加大企業(yè)產(chǎn)品、品牌和形象的宣傳力度，切實(shí)提高企業(yè)提升質(zhì)量、創(chuàng)建品牌的積極性和主動性。
    ——堅(jiān)持分類指導(dǎo)，根據(jù)不同地區(qū)、不同行業(yè)、不同規(guī)模企業(yè)的發(fā)展特點(diǎn)和需求，因企施策、按需指導(dǎo)、注重實(shí)效，為提升質(zhì)量、創(chuàng)建品牌明確方向和路徑。
    ——堅(jiān)持市場導(dǎo)向，充分發(fā)揮市場在資源配置中的決定性作用，促進(jìn)資源和要素自由流動、平等交換，積極轉(zhuǎn)變政府職能，創(chuàng)建企業(yè)誠信守法、自主經(jīng)營、公平競爭的市場環(huán)境。
    ——堅(jiān)持質(zhì)量為本，不斷強(qiáng)化質(zhì)量在企業(yè)發(fā)展中的基礎(chǔ)地位，培養(yǎng)企業(yè)員工的質(zhì)量安全意識，弘揚(yáng)“工匠”精神，勇攀質(zhì)量高峰，讓追求、崇尚質(zhì)量成為企業(yè)和員工的價值導(dǎo)向和時代精神。
    （三）主要目標(biāo)
    通過開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動，引導(dǎo)企業(yè)推行標(biāo)準(zhǔn)化生產(chǎn)，提高質(zhì)量管理水平，加快培育一批企業(yè)、一批國內(nèi)企業(yè)和一批區(qū)域企業(yè)，打造一批具有廣泛影響力和持久生命力的、國內(nèi)和區(qū)域，推動我國農(nóng)產(chǎn)品加工業(yè)發(fā)展從注重規(guī)模數(shù)量擴(kuò)張向注重質(zhì)量品牌提升轉(zhuǎn)變，從粗放式管理向精細(xì)化管理轉(zhuǎn)變，從主要依靠要素投入向依靠科技進(jìn)步和提高勞動者素質(zhì)轉(zhuǎn)變，生產(chǎn)出更多營養(yǎng)安全、美味健康、方便實(shí)惠的食品和質(zhì)優(yōu)、價廉、物美、實(shí)用的農(nóng)產(chǎn)品加工產(chǎn)品，為實(shí)現(xiàn)農(nóng)產(chǎn)品加工業(yè)轉(zhuǎn)型升級和持續(xù)健康發(fā)展，樹立中國制造、中國智造和中國品牌形象注入不竭內(nèi)生動力和外在牽引力。
    三、主要任務(wù)
    “十三五”期間，農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動主要任務(wù)是大力提升“四大能力”。
    （一）大力提升標(biāo)準(zhǔn)化生產(chǎn)能力。以滿足新產(chǎn)品、新技術(shù)、新市場發(fā)展需要，以及國內(nèi)產(chǎn)業(yè)升級、消費(fèi)提檔和主要貿(mào)易國標(biāo)準(zhǔn)變化等要求，加快制修訂一批制約產(chǎn)業(yè)發(fā)展的國家和行業(yè)標(biāo)準(zhǔn)。加強(qiáng)現(xiàn)有標(biāo)準(zhǔn)宣貫，引導(dǎo)企業(yè)嚴(yán)格執(zhí)行強(qiáng)制性標(biāo)準(zhǔn)，積極采用先進(jìn)標(biāo)準(zhǔn)，大力推行標(biāo)準(zhǔn)化生產(chǎn)。加強(qiáng)對農(nóng)業(yè)產(chǎn)業(yè)化、農(nóng)產(chǎn)品加工企業(yè)、農(nóng)民合作社等規(guī)?；a(chǎn)經(jīng)營主體的技術(shù)指導(dǎo)和服務(wù)，充分發(fā)揮其開展標(biāo)準(zhǔn)化生產(chǎn)的示范作用。支持企業(yè)、科研院所、行業(yè)組織等參與標(biāo)準(zhǔn)制定，加快標(biāo)準(zhǔn)化進(jìn)程。
    （二）大力提升全程化質(zhì)量控制能力。鼓勵企業(yè)開展先進(jìn)的質(zhì)量管理、食品安全控制等體系認(rèn)證，對質(zhì)量管理崗位實(shí)行崗前技能培訓(xùn)和持證上崗制度，定期開展質(zhì)量改進(jìn)、質(zhì)量攻關(guān)等活動，提高加工環(huán)節(jié)的質(zhì)量管理。引導(dǎo)企業(yè)將質(zhì)量管理前延后伸到原料生產(chǎn)、物流銷售等環(huán)節(jié)，逐步建立全員、全過程、的質(zhì)量管理制度，實(shí)現(xiàn)全程質(zhì)量管理和控制。
    （三）大力提升技術(shù)裝備創(chuàng)新能力。支持有條件企業(yè)加快建設(shè)產(chǎn)品研發(fā)或工程技術(shù)中心，提高企業(yè)原始創(chuàng)新能力。引導(dǎo)企業(yè)采用先進(jìn)生產(chǎn)裝備和技術(shù)，加強(qiáng)裝備、原料、工藝的集成和優(yōu)化，提高企業(yè)引進(jìn)吸收再創(chuàng)新能力。鼓勵企業(yè)與科研機(jī)構(gòu)簽訂合作協(xié)議，組建產(chǎn)業(yè)技術(shù)創(chuàng)新聯(lián)盟，建立產(chǎn)學(xué)研用合作機(jī)制和技術(shù)創(chuàng)新體系。
    （四）大力提升品牌培育創(chuàng)建能力。樹立企業(yè)以質(zhì)量和誠信為核心的品牌觀念，不斷挖掘品牌文化內(nèi)涵，提升品牌附加值和軟實(shí)力。鼓勵企業(yè)充分利用自媒體、社會媒體、終端消費(fèi)群體等平臺，加速品牌、生產(chǎn)和銷售能力的全面升級。鼓勵品牌策劃機(jī)構(gòu)參與企業(yè)品牌培育活動，為企業(yè)提供有前瞻性、順應(yīng)時代發(fā)展特點(diǎn)的品牌培育模式，加快培育一批能夠展示“中國制造”和“中國服務(wù)”形象的品牌與企業(yè)。
    四、保障措施
    （一）推動政策落實(shí)創(chuàng)設(shè)。綜合運(yùn)用財(cái)政、稅收、金融等政策工具支持農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌建設(shè)。農(nóng)村一二三產(chǎn)業(yè)融合試點(diǎn)項(xiàng)目等資金要采取財(cái)政貼息、獎補(bǔ)等形式適當(dāng)向農(nóng)產(chǎn)品加工質(zhì)量提升、品牌創(chuàng)建等工作領(lǐng)域傾斜。農(nóng)產(chǎn)品產(chǎn)地初加工補(bǔ)助項(xiàng)目等政策要優(yōu)先向區(qū)域公用品牌創(chuàng)建好的地方傾斜。推動更多地區(qū)設(shè)立質(zhì)量獎，制定品牌獎勵保護(hù)政策，營造全社會重視質(zhì)量、發(fā)展品牌、保護(hù)品牌的濃厚氛圍。
    （二）促進(jìn)科技創(chuàng)新轉(zhuǎn)化。引導(dǎo)政府投資建設(shè)的技術(shù)研發(fā)中心、工程技術(shù)中心等機(jī)構(gòu)，逐步向企業(yè)開放，增強(qiáng)企業(yè)技術(shù)創(chuàng)新能力。積極組織國家農(nóng)產(chǎn)品加工技術(shù)研發(fā)體系優(yōu)勢力量開展科企對接，以品牌企業(yè)為組建農(nóng)產(chǎn)品加工業(yè)科企創(chuàng)新聯(lián)盟，針對產(chǎn)業(yè)需求進(jìn)行聯(lián)合攻關(guān)，盡快在農(nóng)產(chǎn)品初加工、主食加工、精深加工和副產(chǎn)物綜合利用等重點(diǎn)領(lǐng)域突破一批制約行業(yè)發(fā)展的技術(shù)裝備瓶頸問題。積極利用全國農(nóng)產(chǎn)品加工科技創(chuàng)新等活動，搭建技術(shù)成果展示、交易大數(shù)據(jù)平臺，推動科企合作和科技成果產(chǎn)業(yè)化。
    （三）培養(yǎng)質(zhì)量品牌專業(yè)人才。支持品牌策劃和運(yùn)營機(jī)構(gòu)發(fā)展。要多渠道培養(yǎng)引進(jìn)專業(yè)人才，加強(qiáng)質(zhì)量品牌研究學(xué)習(xí)，提升質(zhì)量品牌管理服務(wù)能力。要加快組建質(zhì)量品牌專家服務(wù)隊(duì)伍，舉辦質(zhì)量品牌培訓(xùn)班，組織質(zhì)量品牌交流活動，盡快培養(yǎng)一批創(chuàng)新能力強(qiáng)、精通質(zhì)量管理和品牌運(yùn)營的專業(yè)人才。
    （四）發(fā)揮典型帶動作用。積極組織品牌企業(yè)參加中國質(zhì)量獎、省長質(zhì)量獎等品牌評選和“中華”質(zhì)量品牌大講堂等活動，擴(kuò)*企業(yè)的社會影響力。聯(lián)合品牌企業(yè)針對中小企業(yè)、上下游企業(yè)開展行業(yè)技術(shù)、管理等專題培訓(xùn)，擴(kuò)*企業(yè)的行業(yè)影響力。組織企業(yè)參加國內(nèi)外展會，擴(kuò)大企業(yè)影響力。廣泛開展誠信承諾活動，加大誠信企業(yè)示范宣傳和典型失信案件曝光力度，強(qiáng)化信用自律和行業(yè)自律。策劃和組織開展專題公益宣傳活動，把質(zhì)量品牌建設(shè)成效突出的農(nóng)產(chǎn)品加工企業(yè)和產(chǎn)品遴選出來，有計(jì)劃、有步驟、成規(guī)模地開展系列推介宣傳，努力形成聲勢，匯聚各方面重視、崇尚質(zhì)量品牌的正能量。
    （五）搭建公共服務(wù)平臺。分級建立農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌目錄數(shù)據(jù)庫、專家?guī)?，?shí)行開放共享、動態(tài)管理。充分利用互聯(lián)網(wǎng)、物聯(lián)網(wǎng)、大數(shù)據(jù)等信息化技術(shù)，提供品牌查詢、品牌推介和品牌宣傳等服務(wù)。鼓勵品牌策劃機(jī)構(gòu)、專業(yè)人員深入企業(yè)開展質(zhì)量品牌咨詢診斷、指導(dǎo)策劃等服務(wù)。通過政府購買服務(wù)等方式，支持質(zhì)量認(rèn)證、品牌策劃等機(jī)構(gòu)開展質(zhì)量管理體系認(rèn)證與品牌創(chuàng)建等工作。
    五、組織領(lǐng)導(dǎo)
    開展農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌提升行動事關(guān)我國農(nóng)產(chǎn)品加工業(yè)轉(zhuǎn)型升級發(fā)展。各地要把提升行動作為一項(xiàng)長期而又緊迫任務(wù)擺上重要議事日程，切實(shí)抓緊抓好抓出成效。
    （一）制定實(shí)施方案，完善工作機(jī)制。各地要立足當(dāng)?shù)貙?shí)際，編制質(zhì)量品牌提升行動實(shí)施方案，進(jìn)一步明確工作目標(biāo)、主要內(nèi)容、技術(shù)路線和時間節(jié)點(diǎn)。要將提升行動各項(xiàng)任務(wù)納入年度重點(diǎn)工作計(jì)劃，加強(qiáng)組織指導(dǎo)和督促檢查。加快建立信息共享、上下聯(lián)動的工作機(jī)制，切實(shí)將提升行動組織好、實(shí)施好。
    （二）加強(qiáng)調(diào)查研究，總結(jié)推廣經(jīng)驗(yàn)。要加強(qiáng)品牌創(chuàng)建新路徑、新模式研究，創(chuàng)新工作方法，不斷豐富和深化提升行動的各項(xiàng)任務(wù)，加快新政策創(chuàng)設(shè)和示范引導(dǎo)。定期開展質(zhì)量品牌提升行動的經(jīng)驗(yàn)交流活動，加快推進(jìn)質(zhì)量品牌提升行動全面實(shí)施。
    （三）加強(qiáng)溝通協(xié)調(diào)，形成工作合力。積極與工信、質(zhì)監(jiān)、食藥、工商等部門溝通協(xié)調(diào)，促進(jìn)部門合作和工作聯(lián)動，加*支持保護(hù)力度，維護(hù)品牌形象和消費(fèi)者合法權(quán)益。積極整合資源要素，引導(dǎo)更多企業(yè)、服務(wù)策劃機(jī)構(gòu)、網(wǎng)絡(luò)銷售平臺和典型消費(fèi)者參與質(zhì)量品牌提升行動，增強(qiáng)提升行動的實(shí)施效果和社會影響力。
    （四）加強(qiáng)宣傳引導(dǎo)，營造良好環(huán)境。積極利用各類新聞媒體，采取多種形式，大力宣傳品牌產(chǎn)品與品牌企業(yè)。組織開展“中華”質(zhì)量品牌大講堂，利用中國農(nóng)產(chǎn)品加工業(yè)投資貿(mào)易洽談會等全國性服務(wù)平臺發(fā)布區(qū)域公用品牌和品牌企業(yè)名錄。支持品牌企業(yè)“走出去”，努力營造農(nóng)產(chǎn)品加工業(yè)質(zhì)量品牌建設(shè)的良好氛圍。
                                                                                         農(nóng)業(yè)部
                                                                                          2016年4月19日

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