游?？偨?jīng)理水田區(qū)域調(diào)研——尊重市場需求 全方位展示品牌實(shí)力

2024-04-12 08:41:31 來源：東方紅柴油機(jī) 閱讀量：12607 評論

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 春雨綿綿，把山水洗成了一幅煙雨蒙蒙的水墨畫。進(jìn)入四月以后，我國南方廣大地區(qū)春耕作業(yè)步入高潮，各地都在進(jìn)行早稻種植前的打田作業(yè)。為了掌握用戶對水田區(qū)域農(nóng)機(jī)產(chǎn)品的具體需求，東方紅柴油機(jī)公司總經(jīng)理游海帶領(lǐng)由公司產(chǎn)品研發(fā)、售后服務(wù)領(lǐng)域?qū)＜业浇?、湖南、湖北等水田區(qū)域調(diào)研。
 
　　東方紅柴油機(jī)是我國農(nóng)機(jī)行業(yè)最重要的動力品牌，伴隨著新中國第一臺拖拉機(jī)誕生以來，專注于非道路領(lǐng)域的應(yīng)用將近70年，累計(jì)為中國農(nóng)機(jī)行業(yè)提供400萬臺優(yōu)質(zhì)動力，支撐了中國農(nóng)業(yè)機(jī)械化事業(yè)從艱難開局到蓬勃發(fā)展的偉大歷程，公司把“為用戶制造最有價(jià)值的綠色動力”作為企業(yè)使命，一方面在技術(shù)上不斷深化和世界先進(jìn)水平的合作，保持核心技術(shù)與國際同步；一方面積極響應(yīng)國家政策號召，滿足中國用戶的需求，同時，堅(jiān)定的持續(xù)加大研發(fā)制造能力的投入，完成了從物流配送到成品交出的全過程智能化能力建設(shè)，產(chǎn)品平臺不斷發(fā)展壯大，形成了四大平臺14個系列，排量3-12升，適配40-600馬力主機(jī)的強(qiáng)大產(chǎn)品矩陣，功率高低搭配，銜接緊湊，各功率段都有強(qiáng)悍的拳頭產(chǎn)品。
 
　　東方紅YTN3系列產(chǎn)品是東方紅柴油機(jī)公司最新推出的新平臺，輕量化、體積小、低能耗，兩氣門和四氣門兩種配置，在50-175馬力功率段廣泛適配水旱田，丘陵山區(qū)各類非道路主機(jī)，推向水田機(jī)市場以來，就以其多維度的綜合優(yōu)勢迅速得到了各級用戶的青睞，好評如潮。目前YTN3系列產(chǎn)品和LR4A、LR6A、LR6M共同形成了較為完整的水田區(qū)域動力布局。
 
　　游總一行冒著初春的細(xì)雨走訪了區(qū)域的經(jīng)銷商和部分用戶，踩著泥濘走入水田地頭，耐心聽取意見和建議，熱心解答用戶關(guān)心的問題
 
　　游總告訴向大家：任何一個品牌想在競爭激烈的市場中立于不敗之地，首先要有尊重市場的意識，重視市場各層級的需求，從需求開始，最后回歸到需求，和客戶需求契合度越高，產(chǎn)品端銷售就會越好。另一方面在競爭日趨激烈，產(chǎn)品同質(zhì)化嚴(yán)重的現(xiàn)階段市場，要打造全方位的比較優(yōu)勢才能成為真正的強(qiáng)者。
 
　　游總強(qiáng)調(diào)：水田機(jī)市場有自己的特點(diǎn)，以YTN3系列為代表的東方紅柴油機(jī)能夠得到各級用戶的支持和喜愛，樹立起良好的口碑，就是因?yàn)槲覀兊漠a(chǎn)品品質(zhì)和區(qū)域的需求高度契合，我們東方紅品牌歷史悠久，技術(shù)積累深厚，目前在研發(fā)、制造、服務(wù)等各環(huán)節(jié)不斷升級，始終引領(lǐng)行業(yè)前行，達(dá)到了相當(dāng)高的水準(zhǔn)，我們要對自己的產(chǎn)品和品牌有足夠的自信，相信東方紅柴油機(jī)會在越來越多的領(lǐng)域展示應(yīng)有的品牌形象。

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