愛科集團: 品牌促進發(fā)展 創(chuàng)新未來

2016-03-21 11:00:19 來源：中國農(nóng)機網(wǎng) 閱讀量：19521 評論

 　　【中國農(nóng)機網(wǎng)   明星企業(yè)】日前，備受矚目的2016年全國農(nóng)業(yè)機械及零部件展覽會在鄭州圓滿落幕。*三大農(nóng)機巨頭，美國財富500強企業(yè)，農(nóng)業(yè)機械設(shè)備設(shè)計、生產(chǎn)、分銷領(lǐng)域的——愛科集團攜旗下品牌麥賽福格森和中國品牌大豐王盛裝亮相，主打產(chǎn)品“系列”中馬力拖拉機F1004和S1204，大馬力拖拉機MF2204閃耀全場。
愛科展位眾多新品齊亮相

　　一躍騰飛·世界前三
　　
　　與眾多的老牌農(nóng)機企業(yè)相比，愛科集團在國外可謂是后起之秀。公司成立于1990年，總部設(shè)在美國喬治亞州德盧斯，愛科憑借著獨到的發(fā)展眼光、敏銳的市場嗅覺、先進的技術(shù)手段以及創(chuàng)新的管理模式，用短短的25年一躍騰飛，成功躋身世界農(nóng)機企業(yè)前三強。
　　
　　愛科集團自創(chuàng)立以來的10多年間，先后20余次成功收購諸多世界農(nóng)機企業(yè)，其中包括：1994年收購英國福格森公司；1997年收購德國芬特拖拉機公司；1999年收購美國海斯頓牧草和青貯飲料機械工廠；2001年收購美國卡特匹勒挑戰(zhàn)者橡膠履帶拖拉機工廠；2003年收購芬蘭維美德拖拉機有限公司。愛科將這些歷史悠久、聲名遠播的公司一并收入麾下，在并購中逐漸發(fā)展壯大。
　　
　　適應(yīng)需求·品牌發(fā)展
　　
　　愛科一直以提高農(nóng)業(yè)生產(chǎn)力為己任，服務(wù)于農(nóng)民，為用戶提供全套的農(nóng)機產(chǎn)品，包括拖拉機、收獲機械、牧草與飼料設(shè)備、播種與耕作設(shè)備以及各種配件。
　　
　　自2000年開始，愛科逐漸將目光轉(zhuǎn)向適宜深耕的沃土——中國市場，目前，愛科集團在中國設(shè)有五個工廠：常州工廠、大慶工廠、兗州工廠、上海工廠和常州谷瑞工廠，中國市場儼然已經(jīng)成為愛科現(xiàn)在以及未來發(fā)展的戰(zhàn)略重點。
　　
　　近年來，我國農(nóng)機產(chǎn)業(yè)的快速發(fā)展為農(nóng)機化水平的穩(wěn)定提升提供了裝備支撐，但目前農(nóng)機產(chǎn)品的有效供給遠遠不能滿足發(fā)展現(xiàn)代農(nóng)業(yè)對其的需求。對此，愛科集團加大在中國的投資力度，對產(chǎn)品做了適應(yīng)性調(diào)整，以“成為中國農(nóng)機市場潮流的跨國農(nóng)機設(shè)備供應(yīng)商”為目標，著力打造麥賽福格森、維美德、大豐王和谷瑞四*，持續(xù)引進和生產(chǎn)的中產(chǎn)品，為中國農(nóng)戶創(chuàng)造更加符合市場需求的產(chǎn)品和解決方案。
 
　　愛科擁有眾多的，且充分發(fā)揮每個品牌的獨特優(yōu)勢。25年的品牌建設(shè)發(fā)展，讓愛科旗下品牌成為農(nóng)戶的購買優(yōu)選。在展會開幕式當天舉辦的第八屆全國農(nóng)機用戶滿意品牌評選中，“麥賽福格森”榮耀斬獲“210馬力以上拖拉機產(chǎn)品滿意品牌”獎。
　　“系列”120馬力拖拉機S1204

　　跨界合作·未來
　　
　　愛科連續(xù)25年一直保持農(nóng)業(yè)機械的創(chuàng)新，依托科技手段打造行業(yè)優(yōu)勢。
　　
　　愛科“系列”100和120馬力拖拉機，以麥賽福格森169年的產(chǎn)品經(jīng)驗為基礎(chǔ)，采用模塊化全新設(shè)計理念和化零部件采購策略，動力更強大、燃油經(jīng)濟性更高，并提供豐富的產(chǎn)品配置和更人性化操作體驗。自走式玉米收獲機4YZP-4A，整機結(jié)構(gòu)緊湊，配有超大糧倉，工作效率高，性能穩(wěn)定，在冀晉豫地區(qū)廣受歡迎。
　　
　　作為農(nóng)業(yè)技術(shù)的，愛科于2013年發(fā)布了技術(shù)戰(zhàn)略“FuseTechnologies”，即新一代農(nóng)業(yè)整體解決方案，該方案致力于在整個作物生產(chǎn)周期內(nèi)，實現(xiàn)優(yōu)化的運營效率和物流管理，幫助農(nóng)戶緊密整合所有農(nóng)場資產(chǎn)，終實現(xiàn)更高產(chǎn)量、更少成本和更大利潤。
　　
　　當下，“互聯(lián)網(wǎng) 農(nóng)業(yè)”已成為現(xiàn)代農(nóng)業(yè)跨越發(fā)展新引擎。2015年9月9日，愛科牽手阿里巴巴農(nóng)村淘寶，正式開啟“互聯(lián)網(wǎng) 農(nóng)業(yè)”的跨界合作。據(jù)悉，2016年1月20日，愛科旗下品牌麥賽福格森中馬力拖拉機MF1204在阿里巴巴農(nóng)村淘寶平臺交易成功，并于1月30日順利交付用戶。這是愛科順應(yīng)市場潮流，銷售模式上的一大革新。
　　
　　目前，愛科在擁有8000多個獨立的經(jīng)銷商，產(chǎn)品遍及世界150多個國家和地區(qū)。未來的愛科，將繼續(xù)走更智能、更的農(nóng)機發(fā)展之路，為廣大農(nóng)戶帶來更高質(zhì)、穩(wěn)定、可持續(xù)發(fā)展的農(nóng)耕支持，推進現(xiàn)代農(nóng)業(yè)創(chuàng)新發(fā)展。

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